Get ready for GDPR

GDPR – don’t get caught with your pants down!

Everyone’s talking about GDPR, but what does it actually mean? Let’s start with the need-to-knows:
What is GDPR? GDPR stands for General Data Protection Regulation. It is an EU law that will affect anyone who handles EU citizens’ “personal data”.
What’s changing? There will be strict rules to follow, and tough penalties for businesses that don’t comply.
When …Read More

The importance of getting your landing page right

The importance of getting your landing page right

We hear it more and more…our attention spans are decreasing and decreasing fast. Some figures put it at eight seconds with a recent BBC study looking into the validity of this number. Whatever the figure may ultimately be, the reality is that we are leading increasingly busier lives and for something to be meaningful to us and cause us to act it must grab our attention pretty quickly and then keep it. Read More

How does user experience (UX) link to SEO

How does user experience (UX) link to SEO?

For most of us, terms such as user experience (UX) and search engine optimisation (SEO) don’t mean much; we often hear them or read about them but as they are not integral to our day-to-day lives we don’t take the time out of our busy days to find out what they really mean. However, these terms are far more embedded into our daily life than we realise. Read More