Your website looks beautiful – carefully chosen images, a colour palette that reflects your brand colours, and a nicely styled font. The trouble is, your visitors aren’t converting – those numbers that you see in Google Analytics aren’t translating to products or services purchased, or messages sent through your contact form. At this point, it’s …Read More
Think that social media is only for the big, super shiny global brands? Believe that there’s nothing to be gained from local businesses putting together a social media marketing plan? You may well need to think again, if the following stats are anything to go by…
44% of local businesses say that they rely on social …Read More
They say that “a picture is worth a thousand words”, so what is a video worth?
Videos can be worth a lot more than that! That is why video is one of the most valuable types of media content to emerge over the last 5 – 10 years. Video just has so much more to offer, …Read More
Copywriting is the art of selling or marketing a product or service using text, either in print, or online. Trying to persuade someone you have never met to buy something they can’t touch and that they may have only seen in a picture, can be a challenge, even for experienced copywriters.
However, using the right copywriting …Read More
Social Media Metrics allows you to understand visitor behaviour and get a better appreciation of the results of your marketing across various social media platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media website is contributing most …Read More
The internet has not only revolutionised how we buy things, it has also changed the way products and services are marketed to consumers.
However, far too many business owners are still too dependant on increasingly inefficient marketing methods such as telesales, classified ads and printed flyers. As more and more business is transacted online, these methods …Read More
The first website to use responsive web design (RWD) was launched in 2001 and American web designer and author Ethan Marcotte coined the term ‘responsive web design’ in 2010.
Responsive web design is the solution to a problem that web designers struggled with for a long time. The problem arose because of the complexities involved in …Read More
Now more than ever before businesses need to master the art of business blogging!
So why are so many businesses reluctant to unleash the benefits of blogging? The objections people have to adding a business blog to their website include:
1. Not being sure if and how a blog will help them;
2. They don’t know what, precisely, …Read More