The importance of a good web design

Your website looks beautiful – carefully chosen images, a colour palette that reflects your brand colours, and a nicely styled font. The trouble is, your visitors aren’t converting – those numbers that you see in Google Analytics aren’t translating to products or services purchased, or messages sent through your contact form. At this point, it’s …Read More

Using Social Media Metrics

Social Media Metrics allows you to understand visitor behaviour and get a better appreciation of the results of your marketing across various social media platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media website is contributing most …Read More