Inspiration ran dry for your social pages? It’s a good job you’re here – these ten content ideas will engage your audience and build trust in your company. Let’s get started…
Create an opinion piece
There’s no better a way to demonstrate your expertise in your industry than to create an opinion piece. This form …Read More
Why It’s Important For Your Business To Be On Social Media
Social media is a rapidly evolving branch of marketing, with changes that occur on a daily basis spanning hundreds of different platforms. It’s not difficult to see why many businesses are overwhelmed by the thought of taking social media on. Yet it’s never been more …Read More
How to use social media as a customer service platform
The customer experience had been rocked and revolutionised by social media. 32% of consumers now expect a reply when they contact a company within 30 minutes, and this number increases when complaining, with 42% of consumers demanding a response within 60 minutes. However despite these pretty …Read More
This is 2017 – no longer are customer relationships formed by one-to-one, in-person communications and personal letters. Yet despite the potential of social media as a tool for relationships, few businesses understand how this marketing medium can be made personable – and even fewer have a concrete plan in place for forming and nurturing customer …Read More
Your website looks beautiful – carefully chosen images, a colour palette that reflects your brand colours, and a nicely styled font. The trouble is, your visitors aren’t converting – those numbers that you see in Google Analytics aren’t translating to products or services purchased, or messages sent through your contact form. At this point, it’s …Read More
Think that social media is only for the big, super shiny global brands? Believe that there’s nothing to be gained from local businesses putting together a social media marketing plan? You may well need to think again, if the following stats are anything to go by…
44% of local businesses say that they rely on social …Read More
They say that “a picture is worth a thousand words”, so what is a video worth?
Videos can be worth a lot more than that! That is why video is one of the most valuable types of media content to emerge over the last 5 – 10 years. Video just has so much more to offer, …Read More
Copywriting is the art of selling or marketing a product or service using text, either in print, or online. Trying to persuade someone you have never met to buy something they can’t touch and that they may have only seen in a picture, can be a challenge, even for experienced copywriters.
However, using the right copywriting …Read More
Social Media Metrics allows you to understand visitor behaviour and get a better appreciation of the results of your marketing across various social media platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media website is contributing most …Read More
The internet has not only revolutionised how we buy things, it has also changed the way products and services are marketed to consumers.
However, far too many business owners are still too dependant on increasingly inefficient marketing methods such as telesales, classified ads and printed flyers. As more and more business is transacted online, these methods …Read More