Link building serves as the backbone of SEO, facilitating the enhancement of website credibility, domain authority, and, ultimately, organic traffic. At its core, it involves the process of acquiring hyperlinks from external websites to your own.

In 2024, the significance of robust link-building strategies has intensified, causing a shift in the approach towards online visibility. One such strategy that continues to be vital is competitor backlink analysis and replication.

In this blog post, we will delve into what competitor backlink analysis is, the crucial steps involved in the process, and a bonus section that includes additional link-building strategies for your business.

Speak to our digital marketing experts directly. We will help your local business with expert advice and specialist SEO services for enhanced online visibility and growth. Call 0800 772 0022 or email today.

What Is Competitor Backlink Analysis?

Simply put, competitor backlink analysis means checking out where your competitors are getting links from. It is like peeking at their playbook to see what is working for them. By doing this, you can learn smart ways to get more links for your own website and boost how many people find your business online.

Important Steps For Competitor Backlink Analysis And Replication in 2024

These are the most essential steps for efficient competitor backlink analysis and replication. We know you are no expert in this field, which is why we are here to help you every step of the way. Feel free to reach out to us.

1.    Identify Competitors

Begin by identifying competitors operating within your industry or niche. This includes conducting thorough market research to pinpoint businesses with similar target audiences and offerings.

2.    Select Tools

Employ advanced digital tools like SEMrush or Ahrefs to conduct a comprehensive backlink audit of your identified competitors’ websites. These tools provide in-depth insights into the backlink profiles of competing entities.

3.    Analyse Backlink Profiles

Dive into the backlink profiles of your competitors. Examine both the quality and quantity of backlinks pointing to their websites. This analysis unveils valuable insights into effective link-building strategies.

4.    Evaluate Link Types

Check the various types of links that your competitors are acquiring, including contextual links, link insertions, and local link placements. Understanding the diverse range of link types is crucial for devising a versatile link-building strategy.

5.    Assess Anchor Texts

Analyse the anchor texts utilised in backlinks directed towards your competitors’ websites. This assessment sheds light on the keyword-targeting strategies employed by competitors, aiding in refining your own approach.

6.    Explore Link Sources

Investigate the sources from which your competitors are acquiring backlinks, assessing their authority and relevance. Identifying high-quality link sources is essential for successful link acquisition efforts.

7.    Identify Link Gaps

Conduct a comparative analysis of your backlink profile against those of your competitors. This will help pinpoint gaps and areas for improvement. This step enables prioritisation of link-building opportunities.

8.    Develop Outreach Strategy

Craft a bespoke outreach strategy tailored to engage with identified sources and acquire backlinks effectively. This strategy should emphasise the value proposition and relevance of your website to potential linking domains.

9.    Monitor And Iterate

Continuously monitor the performance of acquired backlinks and iterate your strategies accordingly. This iterative approach ensures optimisation and ongoing enhancement of your link-building efforts.

Bonus – Additional Link-Building Strategies For 2024

Competitor backlink analysis and replication is a critical step in ensuring effective link building. However, it is not the only one that can help you achieve success with SEO in 2024. That is why we have listed some of the other top strategies that you should know about.

1.    Contextual Link Insertion

Incorporating relevant links within your content is vital. By strategically placing links in articles or blog posts, you enhance user experience and boost your website’s SEO.

These contextual links guide visitors to related information, improving your site’s visibility to search engines.

2.    Local Link Building Initiatives

When you engage with local businesses and events, it can earn you valuable backlinks from trusted sources. This not only boosts your domain authority but also helps establish credibility and visibility within your community, strengthening your position in the local market.

3.    Natural Link Growth

Focus on creating high-quality, shareable content that naturally attracts inbound links from reputable sources. Avoid manipulative tactics and prioritise authenticity.

This fosters genuine engagement and organic amplification across online platforms. This approach ensures sustainable link growth and long-term SEO resilience.

4.    Strategic Guest Blogging

Collaborating with authoritative industry websites and blogs through guest blogging can expand your online presence and secure valuable backlinks.

This valuable content will showcase your expertise and garner authoritative endorsements, enriching your backlink profile and enhancing SEO effectiveness.

5.    Ego Bait Content

Create content that highlights influencers or industry experts. This will help attract valuable backlinks.

By featuring notable individuals or organisations in your content, you encourage them to share or link to it, amplifying its reach and credibility within your target audience.

6.    Resource Link Building

Develop comprehensive, authoritative resources such as guides and industry reports. They can attract natural backlinks from diverse sources.

This strategy of offering valuable insights or tools that address common informational needs positions yourself as a trusted source worthy of citation and endorsement.

7.    Broken Link Reclamation

Identifying and reclaiming broken backlinks pointing to your website presents an opportunity to strengthen your backlink profile.

Conduct regular audits and reach out to webmasters. This way, you can revitalise lost link equity and optimise your backlink profile for improved SEO performance.


Understanding and implementing effective link-building strategies are essential for boosting online visibility and credibility of your local business in 2024. Start with analysing competitors’ backlinks and replicating their successful tactics.

Seek the assistance of local SEO experts who can suggest the right strategies and implement a comprehensive SEO and content plan for your business. Worry not – the Make Me Local team is here for you. Contact us today to discuss link-building for your local business.