In this day and time, local businesses across the UK are increasingly reliant on effective strategies to enhance their online visibility and attract nearby customers. Local SEO (Search Engine Optimisation) plays a crucial role in achieving these objectives.

This comprehensive guide is designed to equip local businesses with the knowledge and tools necessary to harness the power of local SEO and thrive in their respective regions.

You can speak to our local SEO experts as well. We specialise in creating tailored SEO strategies based on your business profile and needs to ensure you reach the maximum number of people in your specific region. Call 0800 772 0022 or email today.

What Is Local SEO?

Local SEO refers to the process of optimising your online presence to attract more business from relevant local searches. It involves strategies aimed at boosting your visibility when potential customers search for businesses like yours in a specific geographic area.

“Meet our local SEO experts at Make Me Local. We’ll help your local business grow online and connect with more (and more) local customers!”

Why Is Local SEO Important?

Local SEO holds immense importance for businesses operating within specific geographic regions. Understanding the significance of local SEO can help local businesses effectively reach their target audience and drive growth.

Here are detailed reasons why prioritising local SEO is crucial.

  1. Increase Visibility

    Local SEO enhances your visibility in local search results, ensuring that potential customers in your area can easily find and connect with your business. By appearing prominently in local searches, you can capture more local traffic and increase brand awareness within your community.

  2. Boost Traffic

    Optimising your website and content for local searches helps drive more foot traffic to your physical location and increases visits to your website. When your business is easily discoverable online, you are more likely to attract nearby customers who are actively seeking your products or services.

  3. Enhance Relevance

    Local SEO ensures that your business shows up in search results that are most relevant to your target audience based on their location. This relevance increases the likelihood of converting local searches into actual customers, leading to higher conversion rates.

  4. Outrank Competitors

    With effective local SEO strategies, you can outrank your local competitors in search engine results. By optimising your online presence, you position your business as a top choice among local options, thereby gaining a competitive edge in your market segment.

The 11 Essential Steps Involved In Local SEO

  1. Google My Business (GMB) Optimisation

    Optimising your Google My Business (GMB) profile is crucial for local SEO success. Ensure your profile is complete and accurate with updated business information, including address, phone number, business hours, and categories.

    Encourage customers to leave positive reviews, as GMB reviews significantly impact local search rankings.

  2. Keyword Research

    Conduct thorough keyword research to identify location-specific keywords that your target audience uses when searching for products or services like yours. Focus on long-tail keywords that include your location to attract highly relevant local traffic to your website.
    A local digital marketing agency with in-depth knowledge of local SEO can help you with this strategic step for your business. Feel free to reach out to us on 0800 772 0022.

  3. On-Page Optimisation

    Implement on-page optimisation techniques by incorporating local keywords naturally into your website’s content, meta titles, meta descriptions, and URLs. Create location-specific landing pages and service pages to cater to local search intent.

  4. Local Listings And Citations

    Ensure consistent NAP (Name, Address, Phone number) across all online directories, local listings, and citation sites. Being listed accurately on reputable directories helps boost your local search rankings and establishes trust with search engines.

  5. Customer Reviews

    Actively encourage and manage customer reviews on platforms like Google My Business and industry-specific review sites. Positive reviews signal credibility and trustworthiness to potential customers and positively impact your local SEO efforts.

  6. Mobile Optimisation

    Optimise your website for mobile devices to provide a seamless user experience for local customers searching on smartphones and tablets. Mobile-friendly websites are favoured by search engines and contribute to higher local search rankings.

  7. Structured Data Markup

    Implement schema markup on your website to provide search engines with additional context about your business, such as business type, address, phone number, opening hours, and customer reviews.

    Structured data markup enhances the visibility of your business in search results. Seek professional help to implement this step. They have the required expertise and experience.

  8. Local Content Creation

    Develop high-quality, locally focused content that resonates with your target audience. Create blog posts, articles, and FAQs that address local topics, events, and news.

    Localised content helps establish your authority within the community and boosts local search rankings.

  9. Social Media Engagement

    Engage with local audiences on social media platforms to build relationships and increase brand awareness. Share local news, promotions, and customer testimonials to foster community engagement and drive local traffic to your website.

  10. Backlink Building

    Acquire quality backlinks from local websites, directories, and influencers to improve your website’s authority and credibility. Local backlinks from reputable sources signal to search engines that your business is relevant and trustworthy within the local context.

  11. Monitoring And Reporting

    Continuously monitor your local SEO performance using tools like Google Analytics and Google Search Console. Track key metrics such as local search rankings, organic traffic, and customer interactions to identify areas for improvement and refine your local SEO strategy over time.

How Can Make Me Local Help?

Our proficient digital marketing team at Make Me Local specialises in local SEO solutions. We offer tailored strategies to improve your online presence, drive local traffic, and generate more leads.

From offering SEO services to creating optimised content for your local business to utilising Google Ads to helping you grow on social media; we can help you in every aspect of online growth.

Call 0800 772 0022 today to avail of our proven local SEO services.


Mastering local SEO is essential for local businesses looking to thrive in today’s competitive marketplace. By following the 11 steps outlined in this guide and partnering with our friendly team at Make Me Local, you can significantly boost your visibility and attract more customers from your local community. Contact us today.

Frequently Asked Questions [FAQs]

  1. What is GMB local SEO?

    GMB local SEO refers to optimising a business’s Google My Business (GMB) profile to improve visibility in local search results. It involves updating business information, acquiring reviews, and engaging with customers locally.

  2. How many times should I post on GMB?

    The frequency of posting on Google My Business (GMB) can vary based on your business and industry. However, as a general guideline, posting at least once a week on GMB is recommended to stay engaged with your audience and improve your local SEO. Adjust the posting frequency based on your specific business needs and the level of engagement you receive from your audience.

  3. Is doing a local SEO worth it?

    Yes, investing in local SEO is highly worthwhile for businesses targeting local customers. It helps increase online visibility in specific geographic areas, making it easier for local customers to find and engage with your business.

  4. How much are local SEO services in the UK?

    The cost of SEO services in the UK can vary significantly depending on several factors, including the scope of work, the competitiveness of the industry, and the level of expertise of the SEO agency or consultant. For a tailored quotation for your business in the UK, contact Make Me Local today.