SHOW YOUR PERSONALITY
Our social media marketing service takes care of your social strategy, making sure your business can compete on all the key platforms. Social media makes people notice your business and gives them a reason to be interested in you – your customers have the chance to see behind closed doors and meet the people behind the company. We are expert providers of social media in Kent and will help get your business noticed.
Our social media team work in partnership with you to make sure your brand is represented perfectly online. You won’t need any prior knowledge of social media and we are there to advise you every step of the way. Social media is your way of showing people what you are all about. The more we can put on there about you, the better. The personality comes from you and the strategy comes from us.
local through social
Social media helps put you on the map, showing your customers you are an active local business with plenty to offer. Many small businesses simply do not have the time or resources to execute their own social media activities. We put together social media strategies that will:
- Engage customers in the ideal location for you
- Show people where you are based
- Help you show up in local searches
A strong social media profile will show customers you are active in areas relevant to them, making you part of their everyday psyche. It’s a great brand awareness exercise and will help you stand out in your local marketplace.
Social marketing explained by your expert social media agency in Kent
Imagine your website as an actual, physical shop – somebody would be there talking to your customers, engaging with them and acting as the face of your business. This is the function of social media in an online world. It is your chance to be a brand ambassador and show off your business’s personality.
Social media marketing means establishing a presence for your business on social media channels. The aim is to make your brand memorable and personable, so you stick in people’s minds. There may also be opportunities to advertise and to direct traffic towards your website, depending on what you want to achieve.
Social media marketing lets your brands become part of wider conversations and people’s everyday lives – it gets you attention in a positive way. 76% of adults in the UK use social media, so there is enormous opportunity. (Source: Ofcom)
Why is social media marketing
important for local businesses?
Make sure people know you exist and get the word out about your business.
When people see content they like, they interact with it. This means other people see it too, spreading your influence.
People who engage with your brand on social media are more likely to develop a sense of trust. 40% of adults place importance on the brand they are purchasing from having a strong social media presence. (Source: Hootsuite)
Making you more than just a business
Platforms like Facebook and Instagram are great for getting people to buy into your business’s story and personality.
Establishing you as an authority
If you post relevant, well researched content, people are more likely to trust you as an expert in your field.
with Make Me Local
Social media doesn’t have to be a slog. In fact, we can help you love it by giving you a platform to share what is meaningful for your customers.
When we manage your social media accounts, we will:
- Make a tailored content plan, designed to represent your business perfectly and give customers a positive impression of you.
- Schedule in content at times when your customers are online, meaning the right people see it.
- Send you reports so you can understand how people are reacting to your social profiles.
- Create content that is visual, compelling and interesting, encouraging more engagement.
- Research your market and competitors to understand what works for your industry.
- Build up your fanbase – actively encourage people to like your social profiles and engage with them.
Your resident social media team
Meet Molly and Eloise, our Make Me Local social media team.
‘Don’t forget the ‘social’ in ‘social media’ – people like your page to feel a connection with your business, and to be part of your community. They don’t want to see shouty sales posts every day. Really allow your brand’s personality to shine through and ensure your feed oozes with valuable, genuine content – let your passion drive your strategy, and see the difference it makes to social success’
‘People buy into people. People love to see who is behind the business as it puts them at ease knowing who they will be dealing with. You will instantly become more recognizable, approachable, and authentic which is so important if you want people to make a connection and choose you over a competitor’
‘Be consistent. Keeping consistent across your social media platforms will mean audiences will not only recognise your brand but also will remember your brand away from the platforms.
3 Key ways to be more consistent:
1. Choose a theme for your social media feed and stick with a colour scheme to help build brand recognition.
2. Plan. Planning ahead gives you more time to consider how your posts will look across your feeds.
3. Keep your tone of voice consistent. You want your audience to identify your brand by your content before they even see who has posted it.’
We’re a local business too
We really understand what it’s like to be a small-to-medium-sized local business – because we are one! We are an active part of our community, working with other businesses, supporting charities and getting involved in local networks.
We’re well known in Bromley and the surrounding areas, and will happily work with clients across London and the South East to create local marketing campaigns that make an impact.