Now more than ever before businesses need to master the art of business blogging!
So why are so many businesses reluctant to unleash the benefits of blogging? The objections people have to adding a business blog to their website include:
1. Not being sure if and how a blog will help them;
2. They don’t know what, precisely, to blog about;
3. Worry that they do not have anything to say that would be of interest;
4. A belief that business blogging is difficult and an unwelcome burden;
5. Concern about giving away business critical information to competitors;
6. The possibility of giving away free advice that clients should have to pay for;
Why is having a business blog so important
Business owners can, with the right help and guidance, experience all of the benefits of business blogging without any of these worrying problems arising.
Blogging can, when undertaken properly, add immense value to your business and blogging is a vital part of many companies internet marketing campaigns.
While business blogging can take up a significant amount of your time, many businesses find that blogging is one of the more enjoyable and satisfying parts of their work. That is because a business blog tells potential customers and clients what your business really is all about and helps to convince them that you have the best solution to their problem.
The bottom line is that business blogging gets results!
So what exactly is a successful blog?
Despite of the immense value that can result from business blogging, it has to be done correctly if you want to get the maximum results from your efforts. So what makes a business blog successful?
Successful blogs have a lot of (the right type of) traffic
They have a lot of traffic because they are easier to find Successful blogs get found and Google can improve the search engine ranking of regularly updated blogs, making them easier to find. It goes without saying that successful blogs are popular blogs – your blog is not a success if no one reads it. However, while visitor volumes are important, your blog needs to be of interest to the right type of visitors. These are visitors who are interested enough in what you offer to become hopefully become customers and clients in the future;
Successful blogs demonstrate that you are an authority in your field
It is easier to sell a product or service if you are a recognised authority in your field. Business blogging is one way of establishing your authority and demonstrating that you are a leader in your field. Of course you will need to blog about issues that you know well and that are relevant to potential customers and clients;
Successful blogs have compelling and interesting content
The key to developing a successful business blog it to create compelling and interesting content for your blog that potential clients and customers will find valuable. This is what people visit your site for and as long as you update your blog regularly this will make them coming back, time after time. Furthermore, blog comments are a good place to engage with site visitors, revealing more about their needs and requirements and making you think about what you and your business can do to meet them;
There are examples of poorly written and ineffective business blogs all over the Internet. These are blogs that are neglected, updated rarely and contain blog posts on unrelated topics. Don’t let your blog become one of them! A business blog is probably not the place to discuss your views on controversial subjects as you can easily offend potential customers who feel differently from the way you do.
The quality of your business blog can, quite literally, mean the difference between failure and success. Business owners who have successfully mastered this form of marketing, or who have been assisted by a firm of professional in Inbound Marketing experts, can confirm that this is the secret to successful, and more importantly, profitable, business blogging!