Online visibility has NEVER been more important. It’s true, competition for traffic and conversions has been significant for years but in the world we are quickly heading towards, digital marketing will be the lifeline and rocket fuel that businesses will grow from. Whatever the immediate future holds, it’s unlikely to involve people using the internet less. Your website needs to have the best year ever. So, if you have been contemplating getting a new website for a while but not sure if now is the right time, let us help you decide. Here are some of the common (and most important) signs that indicate a website would benefit from a makeover.
Your website is not fully responsive.
If you are anything like the Make Me Local team, you will find yourselves spending more and more time online using your smartphones and that is unlikely to change anytime soon. Therefore, ensuring your website works great on every device is becoming more and more crucial. The solution is to create (what we would call) a responsive website. A responsive website means that it is easy-to-use on desktops, tablets, and smartphones because the content automatically adjusts to fit the size of the screen it is being viewed on.
Not getting as many enquiries or leads as you would like?
Have you have noticed your phone isn’t ringing as much as it normally would? Maybe you’ve noticed a slump in sales and enquiries from your website? Even if your website gets a lot of traffic (visitors), if you are not seeing a steady rise in leads and sales then your website may have a problem converting visitors to customers.
There are many reasons why your leads are declining; maybe your messaging is a little haphazard, or your branding and unique selling points need some fine tuning? Does your photography clearly reflect your products and services, and is there enough of it? Imagery is still classed as content that Google will read, score and index (just like it does with words on a web page), so it is an important component to perfect. Plus, good imagery can keep visitors on your site, looking around your site for longer increasing the likelihood of taking action with you.
It could be that your content is not very Google friendly. Google works by analysing your content for keywords that match a user’s search enquiry. If your content is not keyword optimised, it could mean that your website (and the information within it) is not being found in the first place. Your website may simply need a few simple tweaks to ensure a good user experience i.e., checking all the forms are working and easy to find, checking the website is easy to navigate and checking there is a clear way for visitors to contact you. You get the picture.
Part of a website redesign process here at MML is to help improve the conversions on your website. It is not unusual for us to find that some businesses are not even tracking the number of visitors and conversions from their website when we first meet them, which is a problem in itself. It is important to ensure a lead generating website is built with conversion tracking in mind, so you can track exactly how many websites leads you are getting and where they are coming from.
Your branding has become a victim of your success
If your business has been going for a long time, you may well have grown and evolved your offering. You may have even rebranded since your last website redesign and got yourself a snazzy new logo or colour palette that may not be reflected in your web pages or social media? Your website sends a clear message about your brand identity and personality to potential customers, so make sure your brand identity is not being overshadowed by a bad or outdated design.
Your website is slow to load
Time is precious. Nobody has time to wait more than a few seconds for a website to load up. A slow website could see you lose potential buyers to a competitor as they become frustrated, lose interest in your business and head straight back to the search results to find the next business in line. Google values good page speed too, helping you to rank in its search results (including mobile page speed in mobile search results).
You have a high bounce rate
Your website’s bounce rate refers to the number of visitors who land on your website and then leave without looking at any other pages on the site. Determining a “good” bounce rate depends on a number of factors. When redesigning a website, getting the bounce rate down is always considered.
Your website needs to stand out from the competition and be found easily online. Do not hold your business back because of out-of-date software and functionality, and poor usability. Commit to heading into the coming months with a solid plan and a high-performance website. As always, the MML team are here if you need some expert help so don’t hesitate to us call for a chat. Maybe this is the turning point you’ve been waiting for…