Display and retargeting works especially well for small businesses who want to get the attention of their customers. It is a way of using ads on websites, and platforms such as social media, to target the people you want to know about your business. Businesses that use retargeting can see a 1,046% increase in branded search, showing how it increases brand awareness. (Source: Yourescapefrom9to5)
We can help you create a campaign that gets people’s attention and encourages them to click through to your website, increasing your traffic and giving you the opportunity to turn them into your customers.
What is display and retargeting?
Display and retargeting uses the advertising space on relevant websites to promote your business. You can target people who have previously visited your site (retargeting), or people who are reading similar content who might be interested in your services (display). It’s a highly strategic form of advertising that helps your website to be more widely known, whilst making sure the ads you place are relevant to the people who see them.
How do we put together
an effective display and retargeting campaign?
We always have the same goals with any marketing or advertising we undertake for our clients – to increase business exposure and generate leads. When we create display and retargeting ad campaigns, we will:
Hone in on the information we have about your business to create ads that are on brand
Use what we know about your audience to make ads relevant
Monitor results and learn from them so we can make changes to optimise your ads’ performance
Local display and
A local ad campaign will target people who are based in a specific area or locality. This is great for SMEs or small local businesses, giving your ads more relevance to the people who see them.
Local retargeting and display advertising can:
- Boost brand awareness
- Remind people you are close by
- Emphasise your locality to grab someone’s attention
When people look for a service or product, they need it to be local. We help you capitalise on your location and advertise to your local community.
EXPERT ADVICE FROM OUR MANAGING DIRECTOR
Meet Nathan, your expert in display and retargeting.
“Display and retargeting are effective ways of delivering traffic to your website and making sure people have heard of you. It’s always better to work with people who understand the way it operates and who know your business as well – if you’re spending money on a campaign, you want it to get you results.”
We’re a local business too
We really understand what it’s like to be a small-to-medium-sized local business – because we are one! We are an active part of our community, working with other businesses, supporting charities and getting involved in local networks.
We’re well known in Bromley and the surrounding areas, and will happily work with clients across London and the South East to create local marketing campaigns that make an impact.