Social media marketing (SMM) is evolving rapidly, with changes that occur on a daily basis spanning hundreds of different platforms. It’s not difficult to see why many businesses are overwhelmed by the thought of taking social media on. Yet it’s never been more vital to be on social media, and to actively embrace a marketing strategy for growth in this digital world. If you’re yet to be convinced, then you may want to consider the enlightening statistics that we uncover in this blog…

Thought that social media was only for big brands? Think again.

Believed that Facebook was just for the multinationals? That Tweeting was a nonstarter for your bricks and mortar store? Think again.

44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.

Vendasta

There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook.

Forbes

More than 1 in 3 Internet users say they go to social networks when looking for more information about a brand or product.

Global Web Index

Consumers. They’ve changed.

You may not be on social media, but your consumers most certainly are – and they expect a lot from you. Here’s a summary of the ways in which consumers communicate and interact with brands in today’s digital world.

67% of consumers have used a company’s social media site for servicing.

J. D. Power

33% of users even prefer to contact brands using social media rather than the telephone.

Nielson

14% of Tweets sent to major retail brands are from customers experiencing problems in-store.

Conversocial

Google cares about your social life

Your website’s organic search ranking position on engines such as Google are increasingly reliant upon your social media presence. Whilst Google is elusive about just how big an impact social media has, experts consistently make the case for placing weight on SMM as an integrated part of your search engine strategy.

 

Convinced about the need for social media? Then it’s time to meet the team that will help you harness all that it has to offer. Get in touch with the team at Make Me Local, Kent – call us on 0800 772 0022 or send us a message via and we’ll be in touch shortly.