What are location pages for local SEO?

Is your business struggling to show up in Google for nearby towns or areas, even though you work there? You’re not the only one. Many businesses find it challenging to appear outside their immediate location in search results, even when their customers are just a few miles away.

If you’ve already invested in SEO, you might be asking:

• “Why am I not ranking in the surrounding areas?”
• “Do I need a separate website for every town I serve?”
• “Can I appear in local searches without a physical address there?”

If that sounds familiar, don’t worry—you don’t need multiple websites or a complicated e-commerce setup. You need a simple solution called location pages with SEO. Because location pages help your business show up for location-based queries, like “electrician in Bromley” or “accountant near Croydon.” They’re a powerful tool for reaching more people in the areas you serve — and they’re easier to set up than you might think.

At Make Me Local, we’re a trusted local SEO agency that helps businesses grow through practical, results-driven strategies. Location pages are an effective way to increase your online presence in the areas you serve, attract more local enquiries, and connect with potential customers looking for your services nearby.

Call us on 0800 772 0022 or email hello@makemelocal.com to discover how we can help your business flourish with our local SEO services.

“A location page isn’t just another page on your site — it helps you get found in the areas you serve. At Make Me Local, we create SEO-friendly location pages that boost visibility and attract your local leads.”

What Is A Location Page And How Does It Work?

A location page is a dedicated page on your website that targets a specific geographic area where you offer your services. Think of it like a mini homepage focused on a particular town, city, or borough — designed with geo-targeted content to connect with local customers in that area.

For example, if you’re a plumber based in Bromley but also serve Beckenham, Orpington, and Croydon, creating individual service area pages for each of these locations gives you a better chance of showing up when someone searches for plumbing services in those specific areas.

By optimising these location pages with SEO, you can rank for searches beyond your business’s central location, ensuring that you’re visible to people looking for your services nearby. A well-optimised local landing page typically includes:

• A clear headline mentioning the specific location.
• Geotargeted content that speaks to the needs of the area.
• Customer reviews or testimonials from clients in that location.
• Easy-to-find contact details or a strong call to action.
• Frequently asked questions related to the services in that location.

The goal of these local SEO pages is simple – helping you to rank for more than just your head office location and making it easier for customers in different areas to find you. Effective location pages allow you to attract more local leads and grow your business in multiple locations without needing separate websites.

 

How Location Pages Can Boost Your Local SEO Strategy

Location pages seem like simple additions to your website, but they can significantly impact your local SEO. Whether you’re a service-based business or a local retailer, they help expand your online presence without complicating your website. They will do the following:

1. Stand Out In Multiple Locations

Google uses the content on your website to decide which businesses to show in local search results. Without location-specific content, appearing in searches for areas you serve is tough. Location pages help search engines understand where you work and who you help, making it easier for you to show up where it counts.

2. Drive Local Traffic That Converts

People trust local results. Whether they’re searching for “electrician in Croydon” or “dentist near me,” they want to see relevant businesses in their area. Location pages with SEO help you show up in these hyper-local searches, bringing in traffic that’s more likely to turn into customers.

3. Improve Your Google Map Rankings

Ranking on Google Maps isn’t just about having a physical address. It’s also about how well your website supports local searches. Location pages with SEO-optimised and relevant content can improve your rankings on Google Maps, even for areas outside your immediate postcode.

4. Avoid Duplicate Content And Spammy Tactics

Some businesses make the mistake of copying and pasting the duplicate content for every location, just swapping out the town name. This is bad for SEO and a missed opportunity. SEO location experts help you create unique, valuable content for each location page, ensuring it’s helpful for your customers and website rankings.

5. Rank Without Multiple Websites

Earlier, businesses used to create separate websites for each town they served. However, managing multiple websites can be costly and complicated, often hurting your SEO. Location pages with SEO-optimised content allow you to keep everything under one website without needing multiple domains or logins.

With location pages, you can simplify your local SEO strategy, boost your visibility, and connect with more local customers, ultimately growing your business without the complexity of managing multiple websites.

 

What Makes A Great Location Page?

Not all location pages are the same. The best ones are a perfect mix of SEO optimisation with a friendly, approachable tone. Here’s what you should focus on while creating your local SEO pages:

1. Relevant Local Content

The best location pages speak directly to the people in your area. This means using local references, landmarks, or even stories from customers in that location. Geotargeted content helps to make the page feel more authentic and connect better with your audience.

2. SEO-Optimised Structure

An excellent location page follows SEO best practices. From the proper headings and meta descriptions to keyword placement and internal linking, every detail is considered to help your page rank better in search results and attract more local traffic.

3. Unique Design And Layout

Each location page should reflect your brand while feeling unique to its area. The design should blend seamlessly with your main website but stand out enough to create a personalised experience for visitors in that specific location.

4. Mobile-Friendly Websites

Since most local searches happen on mobile, every location page must be fully responsive. A mobile-friendly design ensures visitors have a smooth experience, whether on a phone, tablet, or desktop.

 

Common Mistakes To Avoid In Location Pages

Avoiding these mistakes will help you attract more relevant traffic, improve user experience, and strengthen your local presence.

• Duplicate Content: Don’t just swap out the location name on the duplicate content. Make each page unique and valuable.
• Ignoring Local SEO Keywords: Use localised keywords to make your page more relevant in local searches.
• Poor User Experience: Ensure your page is easy to navigate, with clear contact information and a simple, intuitive design to reduce bounce rates.
• Lack Of Local Engagement: Add local references, reviews, and community ties to connect better with your audience and boost local SEO.

 

Transform Your Local SEO With Expertly Crafted Location Pages

If you want to extend your reach and attract customers beyond your immediate area, location pages are essential to your local SEO strategy. They help you stand out and rank higher in local searches, increasing visibility and driving more qualified traffic.

At Make Me Local, we’ve been helping businesses succeed online for over 12 years. We specialise in creating location-specific pages that are:

• Visually engaging
• Easy to navigate
• Packed with value-driven content
• Optimised for SEO performance

You can ensure your location pages work effectively by focusing on the importance of Google Business Profile optimisation. Combined with practical local SEO tips, it enhances visibility and helps you connect with customers across more areas.

Let us help you expand your reach with a tailored location page strategy. Whether you need one location page or several, our SEO location experts will guide you in planning, designing, and integrating them seamlessly into your site to boost visibility, drive relevant traffic, and connect with customers in key areas. Call 0800 772 0022 or email hello@makemelocal.com to get started.