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Writing content is an art that is perfected with practice, patience, and following a set of key strategies. These include writing according to the audience, structuring the content properly, and keeping it simple and direct. However, writing techniques shouldn’t be restricted to manual methods, as workloads are increasing and roles are changing. We need to…

Getting into the top rank in search results is every business’s dream. It’s achievable with a strong plan and some good local SEO strategies. However, optimising a scalable SEO plan for multiple locations becomes trickier. No need to worry, though. Local SEO for multiple locations requires extra effort, but it’s possible. In this blog, we’ll…

In today’s digital age, every company looking to succeed in a competitive market must have a solid online presence. One of the most effective ways to achieve this is by leveraging a Google Business Profile (GBP), which offers numerous benefits, helping businesses enhance visibility and attract potential customers. In this article, we’ll explore what a…

Conversion Rate Optimisation (CRO) and Search Engine Optimisation (SEO) are crucial for any business’s success today. While CRO focuses on improving your website to increase the number of visitors who take action, such as purchasing or signing up for a newsletter, SEO helps your site rank higher on search engines to attract more visitors. However,…

In this day and time, staying ahead of trends is a crucial part of effective marketing strategies. One such way local and global businesses can enhance their reach, and online presence is with content localisation. This guide will equip you with all the necessary knowledge and tools to benefit from localised content strategy.  You can…

In this day and time, local businesses across the UK are increasingly reliant on effective strategies to enhance their online visibility and attract nearby customers. Local SEO (Search Engine Optimisation) plays a crucial role in achieving these objectives. This comprehensive guide is designed to equip local businesses with the knowledge and tools necessary to harness…

Link building serves as the backbone of SEO, facilitating the enhancement of website credibility, domain authority, and, ultimately, organic traffic. At its core, it involves the process of acquiring hyperlinks from external websites to your own. In 2024, the significance of robust link-building strategies has intensified, causing a shift in the approach towards online visibility.…

In the digital age, having a robust social media strategy is non-negotiable for local businesses in London. This helps them be visible and accessible to their target audience, network and learn from fellow businesses, and engage in real-time conversations. These are essential for establishing a strong online presence and creating a bond of trust and…

In the ever-evolving world of online marketing for businesses, leveraging YouTube content has become indispensable. People spend time on video content, and this is not just an entertainment factor anymore. In fact, they often research local businesses and find out about their services through targeted YouTube videos. To make sure you can expand your reach…

In the world of search, there is a big change afoot. But the changes needed in terms of content marketing may not be a big as we think. Here are some headline changes along with some information on what we as content marketers need to do to stay ahead of the game… There is no…

SEO in 2024 is a powerhouse strategy for most business owners, but navigating the digital course with its incessant updates is not for the faint hearted. The demand for online visibility has surged, with SMEs (small to medium-sized enterprises) s increasingly turning to professional SEO agencies to navigate this tricky terrain. According to recent data…

In the digital realm, where every second counts, the speed at which your website loads can make or break the user experience. Did you know that 53% of mobile users abandon sites that take more than three seconds to load? For South London businesses aiming to thrive online, optimising website loading speed is not just…

A finely tuned website will not only get you noticed online, bring in more visitors, and make your site a breeze to navigate, but it will also mean higher rankings on Google, more trust from your audience, and a better shot at turning curious clicks into loyal customers. In short, a well optimised website will…

Please note that we are not affiliated with any of the restaurants mentioned here. For any queries, please get in touch with the restaurants themselves. Christmas is fast approaching, and whilst the cooking of the highly anticipated Christmas lunch can bring a thrill to some, there are others who much prefer to get out of…

Featured Snippets are concise summaries or excerpts from web pages that appear at the top of the search engine results page (SERP) as a speedy response to certain searcher queries. These snippets are designed to provide users with quick and relevant answers to their questions without having to click through to a specific website. The…

The biggest content marketing mistake that people make is to produce content with the primary aim of selling products or promoting a company rather than promoting value to others. Good content is not promotional – it should always provide value first, whether that be educational or entertainment value. Content marketing is about building authority and…

Local businesses are constantly competing to reach the top of search engine results, so that they can be noticed by potential customers. As a local business targeting specific areas, your top priority should be to rank for key terms relating to your services in each area. This is where location pages can benefit you. You…

The goal of marketing online is to connect a brand with potential customers by using the internet and other forms of digital communication to achieve it. This includes using channels such as social media, email, your website, Search Engine Optimisation (SEO), digital PR, and content marketing to get a brand found online (and loved and…

Social media has fast become something the world can’t live without, and this now extends to businesses. The success of many companies can be impacted by their social media presence, with a social media campaign sometimes making all the difference when it comes to conversions and sales. Within social media, there are an abundance of…

The importance of having great content on a website is often underestimated. It’s easy to think that as long as your website is accurate and lets people know about your services then it’s doing its job properly. But content is such a versatile aspect of a website that there’s always the potential to achieve so…

Never has supporting our peers in the local business world been more important than now. Rising operating costs, a looming recession, and a bank of potential customers that are reluctant to spend, mean it is a worrying time for all. Committing some more time and effort to business networking will not only provide you with…

Have you heard of local SEO? Do you understand its benefits and how it could enhance your business? Working in online marketing with many local businesses, we often find our clients have lots of questions about how to profit from their websites and how to attract their ideal customers in their area. To help answer…

We are well versed in the importance of tweaking rather than slashing digital marketing efforts during a downturn. We have helped hundreds of businesses transform their digital approach and benefit from the generous profit it can generate. However, there is nothing like hearing the facts directly from a customer. We asked Toni Davies from Junk…

Never has there been a better time to support peers in the SME arena. We have seen many of our clients struggle in the last few years – Coronavirus and the uncertainty and disappointment associated with it, took its toll. On top of that, the cost-of-living challenges and the threat of a full-blown recession is…

With purse strings tightening across the UK, the last thing we all need is to fall into the hands of scammers when buying gifts this Christmas. Advances in technology, means we have become more likely to receive spam emails, texts, and phone calls, many of which are scams. Some are identifiable by spelling errors and…

The simple answer here is yes, changing a domain name can impact a website’s SEO if you do not take steps to preserve traffic and communicate the change to search engines and your website visitors. As your company grows or diversifies, you may be considering a rebrand. Alternatively, you may just fancy having a shorter,…

Financially, there are challenging times ahead for everyone. The mix of high interest rates, rising living costs, and a looming recession is affecting both people and businesses, causing them to take serious measures to reduce costs where they can. During challenging times, reviewing, and stopping all non-essential expenditure is a given, but the problem escalates…

The social team at Make Me Local rely on images to create engaging content for clients. Clients can send images to us in whatever way suits them best, however, many of our customers find WhatsApp the easiest and quickest way to send images over to us, especially when they are out and about on jobs. …

When was the last time you genuinely listened to someone without any other purpose other than to hear their story in its entirety, commit all your attention to them and respond empathetically? It’s tricky, isn’t it? Life is busy, there are a ton of distractors in the way. Plus, as humans, we are hard-wired to…

In 2017 Google launched the posts feature for Google Business profile (formally known as Google My Business). The post feature allows you to add announcements, offers or events details directly to your Google Business Profile. For posts on Google there are 5 different post types: COVID-19 update: Provide updates about your business linked to COVID-19…

In a competitive marketplace, you need to stand out from the crowd.  A strong local online presence is vital to compete and be found by customers in your local area.  If your dental practice is already invested in an SEO strategy to increase its online visibility, you will be aware that Google uses a wealth…

It is no secret how much MML’s Project Support Administrator, Ellie, loves a plant or two. In fact, lately, the office is looking more like Monty Don’s conservatory! In support of Clean Air Day this month (June 16th, 2022), we thought we would share with you how houseplants can clean the air, making them the…

It is no secret how valuable it is for a business to receive realistic, honest customer feedback via online reviews, whether positive or negative. In our line of work, third party online reviews also help to provide potential customers with a genuine assessment of the authenticity of a company and the quality of its products…

Nailing a well optimised, attractive page title (aka title tag/meta tag/meta title – it’s all the same thing) and meta description for every page of content on your website is crucial if you want to win more traffic from organic search and help your rankings. In fact, in our biz, we consider them one of…

We’ve said it many times before, but a clear and enticing call to action on your website really does make all the difference between a potential customer taking the steps you want them to take when they land on your site and turning back to the search results page. In the following paragraphs, we recap…

9th March 2022 Now more than ever, is the time to ensure that the internet tells your story accurately. One of the best ways to do this, is by building up a wealth of unbiased, honest opinions from your most reliable resources (your customers) and displaying them online. The power of online reviews is well…

With the majority of us using social media far more than we should be, it is important to keep up to date with current social media threats, and practice good cyber security where possible. In doing so, we will help protect our systems, networks and programs from digital attacks and social media fraud. Our social…

That’s right, Google’s had a changeup. Towards the end of 2021, Google rebranded its local listing platform Google My Business (GMB) to Google Business Profile. It’s not just a name change either, there are some significant improvements to how you will manage your Google Business Profile going forward.  It’s not the first time Google has…

If you are struggling to find focus while planning your marketing strategy for 2022, the MML team share their insight and tips into some of the main elements of digital marketing that your business might benefit from homing in on over the coming months. Lee’s tip: Ensure your website delivers what you need Your website…

Recently, Toyota made a smart SEO move and officially renamed its GR 86 to GR86 in order for it to be found easier online. Is it really worth the hassle I hear you ask? Well, that simple space between the letters and numbers was causing such a problem with hashtags and search engine optimisation (known…

While our growing team has been a welcome addition for Make Me Local, our growing waste bin has not! We have noticed that the amount of waste generated in the office has almost doubled in the last few months, and while we have always been keen recyclers, we thought we would revise some of the…

For many businesses we work with, their website represents their business online. It is the first impression a customer has of the company and the people within it, and it’s the first place they are able to judge the quality of their products or services. Whether you’re using your website to generate leads, or you’re…

A lot of companies make Google seem way more complicated than it is. Google is just a place where you go to find the answers to your questions. That’s all it is. People think of Google as this complex, algorithmic machine but it’s just tool you use to answer questions. Google presents you with the…

Bounce rate refers to the percentage of visitors to a particular website that leave without taking any action, such as clicking a link, requesting a quote or filling out a contact form, or actually making a purchase (if it’s an ecommerce website). A high Bounce Rate basically refers to those visitors that leave after viewing…

Understanding Google’s algorithm and how it crawls, indexes and ranks trillions of web pages within the few seconds it takes to obtain results for a particular search is mind blowing. Thankfully, understanding the Google search results page is not so complex. We thought we’d summarise the basics, so you know and understand just what you’re…

Simply put, inbound marketing, also commonly referred to as “pull” marketing, is the term used to describe the process of helping potential customers find a company.  It’s a promotional strategy used by marketers whose main goal is to “pull” the customer to a product or service.  It’s a softer, long game approach that is perfect…

After 16 months working from home and carrying out all meetings via Zoom and MS teams (as a result of the Covid-19 pandemic), the Make Me Local crew could not be happier to be back working in the office again. We have not only missed each other, but we have missed seeing all our clients…

Why is online PR important? Every company has a public image which reflects what people think about them and why people choose to do business with them. A PR savvy company is able to influence their public image in a beneficial way. It enables you to put forward your voice and dictate the conversation rather…

“I feel the need, the need for speed.” Top Gun, 1986 Remember that famous quote from the 80s movie Top Gun? We’ve got nostalgia for the classic film here in the office, not because we love flying Jets, but because in our niche, speed is always of the essence, particularly when referring to webpage loading.…

Remember when we had to copy a file to a disc and hand (or mail) it to the recipient if you wanted to share a large file that was too big to email? Thankfully, today, as far as file sharing goes, you have a ton of options that enable you to share big files easily,…

Invented in the mid-nineties as a more functional alternative to barcodes, quick response (QR) codes were originally a bit of a flop. Despite their obvious utility, the smartphone technology of today just wasn’t there to support them at that time. Slow mobile internet speeds and lack of integrated software made their use difficult which saw…

We think it is safe to say that 2020 has not been a year that any of us will look back on with undiluted pleasure and we want to make sure that the new year kicks off with an injection of much needed positivity, and for one local, start-up business in particular, we want to…

If you are a SME offering a service and you are looking to connect with people in your local area who are searching on Google for the services you offer, then you could benefit from Google’s latest touch of brilliance – Local Service Ads.  The ads help web users quickly find and contact local and…

Hashtags. You see them everywhere, but what do they mean and how do they help your business? Well, in a nutshell, hashtags help make your content stand out from the billion other users currently using the app, whilst allowing you to reach a wider, more targeted audience, with content they are actively interested in and…

Those of you with young children in your life will almost certainly know that as we begin the countdown to Christmas 2020, you may be in store for a visit from one of Santa’s cheeky elves, particularly all the naughty girls and boys amongst our readers (you know who you are!). For those of you…

If you are anything like the Make Me Local team, you would be lost without having Google readily at your fingertips.  In fact, the average person conducts 3 to 4 searches on Google every single day. Furthermore, Google processes over 3.5 billion searches per day which equates to (on average) over 40,000 search queries every second…

Think about all the things you use your browser for on a daily basis – social media, online banking, and online shopping are probably just the tip of the iceberg.  Now, consider the wealth of important and sensitive information about you and your life that your browser is privy to.  Scary eh?  Your browser is…

If you have seen a drop in sales over the last few months, you will undoubtedly be working super hard to get your business back on track.  Your marketing strategy will play a key role in spreading the word about your products or services so, we thought we would share a few tactics you can…

We recently explored how investing time in your business blog is well worth the effort, and shared our tips on how to write a blog that will generate leads for your business. With over 4 million blog posts being published every single day, you will want to ensure that your newly published high-quality content gains…

Humans are creatures of habit, and for some, change can be a very unsettling experience, particularly in a work environment where colleagues are already without their home comforts.  During periods of diversification, your co-workers will need a support structure to help ease feelings of isolation and anxiety.  At this present time when most companies are…

Real-hand knowledge, working examples and customer endorsements are powerful tools when showcasing your company and encouraging new customers to head your way.  Business case studies are a great way to combine these tools into a structured, informative ‘story’.  In this article, we explore what a case study is and how they help your business.  Plus,…

All business owners will know how important it is to engage with customers (old and new) on a regular basis and social media is a great tool that enables you to achieve this in a creative and visual way.  Posting a video is a great way of getting seen by, and connecting with, your customers…

If you have some extra time to hand, you may want to use it to update your photo library with some fresh images to use across your social media channels.  Using up-to-date pictures on social media enables you to visually show your followers who you are and what you have to offer rather than just…

Ever wondered how you make those snazzy design graphics that people often use on Facebook to create social images for their business, school or personal news feed?  Graphics are a great way of highlighting your posts on Facebook when you have something to shout about and you need something a little more visually appealing than…

Savvy businesses know that having their own business blog can help get traffic to their website.  It also helps reassure customers that a business knows what it’s talking about.  Investing time in your business blog is worth it – trust us.  If you want to give blogging a go, here are our tips on how…

If you follow us on Facebook, you will be aware that recently we have come to rely on the magic of technology in order to keep our Make Me Local team connected.  Many of us are also using it as the primary way to keep in touch with our friends and family during this uncertain…

As the current global health situation lands at our doors, many of us will be spending a lengthy period at home.  The positive effect of this is people will be spending more time online than ever before. Your customers will be researching and peering through your online shop window.  As marketeers, we cannot stress how…

March is the month we celebrate International Women’s Day (the 8th March to be exact).  A globally recognised day with gender equality at the heart of it.  As the world celebrates all of the wonderful women that live within it, we thought we’d ask our growing MML team (made up mainly of women I might add)…

As we prepare to head into spring, you may be considering a serious declutter, undertaking a new project or maybe you just fancy making a few changes within your home and garden.  Well, if you fancy making this spring a more sustainable one, then let us help you cut out some unnecessary plastic products.  The…

SEO trends emerge and change all the time, typically in line with what factors Google considers when ranking websites on its results pages. However, for the last few years, one of the things Google deems most influential is high quality backlinks from other websites. Website ranking is a complex subject and how Google ranks websites…

At this time of year it is commonplace for us to reflect on times gone by.   Here at the Make Me Local office we’ve been evoking our own childhood memories of the festive season, which for the majority of us, was pre the digital revolution.  We have been remembering what Christmas used to be like…

Please note that we are not affiliated with any of the restaurants mentioned here. For any queries, please get in touch with the restaurants themselves. Looking for the perfect excuse to get out of the cooking (and the tiding up) this Christmas? Why not treat the family to some festive Christmas fayre in a local…

We are all entitled to our own opinions, but when they don’t go in our favour and complain about what we have often poured our blood, sweat and tears into, it can be naturally hard to hear.  Online reviews are invaluable to customers as we rely on them when deciding whether or not to purchase…

Some know it as Bonfire Night, some call it Fireworks Night but either way the 5th of November is nearly here, and although the actual day falls on Tuesday 5th November 2019 there are many events throughout the borough that are happening before and after. Fireworks displays in Bromley are big business and most offer…

So, you have a Facebook business page all set up and you are ready to get social but, you have noticed that your URL is very long and doesn’t look particularly attractive.  This is because the initial URL that Facebook assigns to a business page generally includes lots of numbers after the www.facebook.com that are…

Now in its fifth year, the Beckenham Half Marathon has become a beacon event within our local community.  Not only does it manage to get hundreds of locals fit, healthy and donning their dusty Nike trainers, it also raises an incredible amount for Action Against Cancer. In fact, every penny raised at this inspiring event…

Summertime often kick starts our nostalgia meter here at the Make Me Local office.  It is a great opportunity to reflect, take stock and celebrate achievements from the first half of the year while we get ready for the final act.  If you have an important occasion to mark this summer and would like to…

Fancy yourself as a bit of a Federer? Think you can serve like Sampras? We’ve got some good news for you – Bromley is bursting at the seams with tennis. With Wimbledon in full swing, get inspired to do more than eat strawberries and drink Pimms. It’s the perfect season to grab your racket and…

If you want to produce quality content for your website you’ll need to understand how a search engine works. Of course, it’s easy to get tripped up at first by terminology but there are a few key terms such as “keywords” and “latent semantic indexing” that, once understood, can quickly set you up for success.…

If your office is anything like ours, talk will definitely have turned to Meghan Markle and the imminent arrival of the newest royal. Although the exact due date hasn’t been announced, it is thought that Meghan will give birth around March/April time. Of course, the British public (and the Make Me Local office) are eager…

Bromley has seen its fair share of famous residents over the years. And we mean properly famous – even more so than Make Me Local’s very own Instagram celebrity, Red the dog. (Don’t worry Red, we’ll still love you when you lose your good looks and the adoring fans leave you behind.) Some, you’ve probably…

Christmas isn’t even here yet, and we have already eaten our own combined bodyweight in chocolate and mince pies in the Make Me Local office. If you’re feeling anything at all like us (i.e. bloated), then you might already be considering how you are going to become a fitness guru/health warrior in 2019. So we…

The Make Me Local team are delighted to announce that we have been named Best SME at the Bromley Business Awards, as well as being Highly Commended for the Employer of the Year award. We are so pleased that our growth and success have been officially recognised, as we have become a highly successful, well-established…

Online reviews are so important for your business. They are something that are probably on your radar, but are you aware of just how much they can influence people and affect their buying decisions? A good review (or a negative review, for that matter) could make the difference between gaining a new customer and just…

Remember, remember, the 5th of November. Bonfire night is nearly here, meaning winter has well and truly begun. And nothing says winter quite like your warmest woollies, Catherine wheels, toasted marshmallows, hot chocolate, sparklers, chestnuts roasting on an open fire… (maybe that last one’s a little too Christmassy, but it’s not far off now! Watch…

We are delighted to announce that we have been shortlisted as finalists for three categories of the Bromley Business Awards 2018. We’re so pleased to have made it to this stage and would like to congratulate all the wonderful local businesses who will be joining us at the awards final. At last year’s awards, we…

For one weekend only in September, some of London’s most beautiful, historic and intriguing buildings open up their doors and reveal their secrets to the public. Started 25 years ago, Open House London  is the biggest architectural festival in the world. For 48 hours, you can access more than 800 unique buildings, walks and tours…

What is the first thing that springs to mind when you think of Cornwall? Endless beaches and beautiful blue seas? Surfing and seafood? Land’s End, or the Eden Project perhaps? What comes next is probably a desire to book a holiday so you get online and start searching for hotels, bed & breakfasts, or campsites…

Any small business owner knows how much information they need to be able to juggle just to break even, let alone to turn a profit. So, when it comes to prioritising and assigning tasks or fulfilling client requests, there will always be something that can easily be put off for another time. Until that in…

As a self-confessed geek I was really excited about the recent reboot of The X-Files. What do you mean you missed it? It was on Channel 5. Mulder and Scully reunited, running around in search of little green (or grey) men, waving torches and guns and taking irksome calls from bigwigs at the J. Edgar…

Bromley’s always been a great place during the summer. Our greatest musical resident, David Bowie, wrote Memory of a Free Festival about a summer gig at the Croydon Road Recreation Ground in Beckenham in 1969. And the borough will again a hive of activity in 2018. As locals ourselves, we’ve pulled together a few highlights…

A Bromley fan’s guide to getting to Wembley Stadium On Sunday 20th May, over 16,000 of our friends, neighbours and those who just have a bit of our town in their hearts will be making the pilgrimage to Wembley Stadium to support Bromley FC as they take on Brackley Town in the final of the…

What comes first, the chicken or the egg? For KFC, the unfortunate answer was neither… their chicken supply was as scarce as hen’s teeth. On the 17th February 2018, KFC ran out of chicken. That’s right, you read that correctly – a chicken shop, that sells chicken, ran out of chicken. Ridiculous? Yes. Funny? Perhaps…

More and more businesses are starting up and as they do so they know that the best way to engage with potential clients in today’s market is by getting online. Many though don’t quite know where to start. What do you need to think about? What are the key things to get right straightaway in…

Everyone’s talking about GDPR, but what does it actually mean? Let’s start with the need-to-knows: What is GDPR? GDPR stands for General Data Protection Regulation. It is an EU law that will affect anyone who handles EU citizens’ “personal data”. What’s changing? There will be strict rules to follow, and tough penalties for businesses that…

Video seems to be everywhere. From the cute animal clips to people using video to communicate with their friends and followers on Facebook and Instagram, you can’t avoid bumping into it more than a few times a day. But is it as effective a tool for business purposes and for growing your brand awareness and…

The Make Me Local team are delighted to announce that we are the winners of the Best New Business category at the Bromley Business Awards 2017. We are so proud of this achievement and are incredibly excited about what this means for the future. As an agency, we always put our clients first and make…

Start-up owners have a lot to think about when setting up their business. From the original idea, to setting up the business properly, to how they can make get their first clients, how they can keep growing the business, and on to longer term plans such as staffing and expansion plans.

We hear it more and more…our attention spans are decreasing and decreasing fast. Some figures put it at eight seconds with a recent BBC study looking into the validity of this number. Whatever the figure may ultimately be, the reality is that we are leading increasingly busier lives and for something to be meaningful to…

For most of us, terms such as user experience (UX) and search engine optimisation (SEO) don’t mean much; we often hear them or read about them but as they are not integral to our day-to-day lives we don’t take the time out of our busy days to find out what they really mean. However, these…

User experience is all about optimising a customer’s journey. From the moment a visitor clicks onto your website, they should have a positive experience that leaves them with a good impression. What are the results of a good user experience?

The first rule of web design is know your content. Or at least your content structure. Designing a website without knowing the content is like baking a cake without knowing the ingredients. It could end up flat, tasteless, and with a bit of a soggy bottom.

According to the reports by AdRoll, around 80 percent of marketers ran retargeting ads in the year 2016. The stats are not surprising because as a business owner, there is nothing more frustrating than a potential customer coming to your site, viewing the different sections, and then just disappearing. So, it becomes quite natural and…

In today’s climate, your business doesn’t just need a website; it needs an engaging, captivating well-designed site that meets and exceeds the needs of your customers. First impressions are crucial.

Would have thought that technology would encourage us to talk more? While we believe our devices mean we no longer have to interact with the world, it seems that we are actually becoming more conversational. The difference is, we aren’t having conversations with people, we are conversing with our high-tech equipment. The growth of voice…

Web design is a complex and extensive project. Any web design project is made up of several elements; the wireframe design, followed by the implementation of the plan by a developer that writes the code, the hosting, registering the domain name and of course providing the content in the form of text, images, videos and…

13 ways to help customers find you online The saying ‘content is king’ still holds true when it comes to gaining great search rankings and converting page hits into customers. Here’s why… Do you understand the importance of good content? Like, really understand it, and know why we hear sayings like ‘content is king’ when…

With over half of the world’s population online, you have the chance to reach a huge range of customers across the world. Whatever service you provide, it is almost guaranteed that the clients will look online before anywhere else to decide which service provider to use. With this in mind, you can’t afford not to…

Are you running low on inspiration for what you can post to your social media profiles? Why not try a few of these top content ideas that will engage your audience and build trust in your company. 1. Create an opinion piece There’s no better a way to demonstrate your expertise in your industry than…

Social media marketing(SMM) is evolving rapidly, with changes that occur on a daily basis spanning hundreds of different platforms. It’s not difficult to see why many businesses are overwhelmed by the thought of taking social media on. Yet it’s never been more vital to be on social media, and to actively embrace a marketing strategy…

The customer experience had been rocked and revolutionised by social media. 32% of consumers now expect a reply when they contact a company within 30 minutes, and this number increases when complaining, with 42% of consumers demanding a response within 60 minutes. However despite these pretty terrifying timelines on which your brand reputation may rely,…

This is 2017 – no longer are customer relationships formed by one-to-one, in-person communications and personal letters. Yet despite the potential of social media as a tool for relationships, few businesses understand how this marketing medium can be made personable – and even fewer have a concrete plan in place for forming and nurturing customer…

Your website looks beautiful – carefully chosen images, a colour palette that reflects your brand colours, and a nicely styled font. The trouble is, your visitors aren’t converting – those numbers that you see in Google Analytics aren’t translating to products or services purchased, or messages sent through your contact form. At this point, it’s…

They say that “a picture is worth a thousand words”, so what’s a video worth? Videos can be worth a lot more than that! That is why video is one of the most valuable types of media content to emerge over the last 5 – 10 years.  Video just has so much more to offer,…

Copywriting is the art of selling or marketing a product or service using text, either in print, or online. Trying to persuade someone you have never met to buy something they can’t touch and that they may have only seen in a picture, can be a challenge, even for experienced copywriters. However, using the right…

Only by measuring the engagement with your social media content will you understand visitor behaviour and get a better appreciation of the results of your marketing across various platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media…

The internet has not only revolutionised how we buy things, it has also changed the way products and services are marketed to consumers. However, far too many business owners are still too dependant on increasingly inefficient marketing methods such as telesales, classified ads and printed flyers.  As more and more business is transacted online, these…

The first website to use responsive web design (RWD) was launched in 2001 and American web designer and author Ethan Marcotte coined the term ‘responsive web design’ in 2010. Responsive web design is the solution to a problem that web designers struggled with for a long time. The problem arose because of the complexities involved…

Now more than ever before businesses need to master the art of business blogging! So why are so many businesses reluctant to unleash the benefits of blogging? The objections people have to adding a business blog to their website include: 1. Not being sure if and how a blog will help them; 2. They don’t…