PAGE LOAD SPEED – WHY IS IT IMPORTANT?

“I feel the need, the need for speed.” Top Gun, 1986 Remember that famous quote from the 80s movie Top Gun? We’ve got nostalgia for the classic film here in the office, not because we love flying Jets, but because in our niche, speed is always of the essence, particularly when referring to webpage loading.…

Five ways to share large files online

Remember when we had to copy a file to a disc and hand (or mail) it to the recipient if you wanted to share a large file that was too big to email? Thankfully, today, as far as file sharing goes, you have a ton of options that enable you to share big files easily,…

How can my business benefit from QR Codes?

Invented in the mid-nineties as a more functional alternative to barcodes, quick response (QR) codes were originally a bit of a flop. Despite their obvious utility, the smartphone technology of today just wasn’t there to support them at that time. Slow mobile internet speeds and lack of integrated software made their use difficult which saw…

How do I know if I need a new website?

Online visibility has NEVER been more important.  It’s true, competition for traffic and conversions has been significant for years but in the world we are quickly heading towards, digital marketing will be the lifeline and rocket fuel that businesses will grow from.  Whatever the immediate future holds, it’s unlikely to involve people using the internet…

Google Local Services Ads | The Lowdown

If you are a SME offering a service and you are looking to connect with people in your local area who are searching on Google for the services you offer, then you could benefit from Google’s latest touch of brilliance – Local Service Ads.  The ads help web users quickly find and contact local and…

How can hashtags on Instagram help your business?

Hashtags. You see them everywhere, but what do they mean and how do they help your business? Well, in a nutshell, hashtags help make your content stand out from the billion other users currently using the app, whilst allowing you to reach a wider, more targeted audience, with content they are actively interested in and…

Elf on the Shelf shenanigans

Those of you with young children in your life will almost certainly know that as we begin the countdown to Christmas 2020, you may be in store for a visit from one of Santa’s cheeky elves, particularly all the naughty girls and boys amongst our readers (you know who you are!). For those of you…

How the Google algorithm works

If you are anything like the Make Me Local team, you would be lost without having Google readily at your fingertips.  In fact, the average person conducts 3 to 4 searches on Google every single day. Furthermore, Google processes over 3.5 billion searches per day which equates to (on average) over 40,000 search queries every second…