How can hashtags on Instagram help your business?

Hashtags. You see them everywhere, but what do they mean and how do they help your business? Well, in a nutshell, hashtags help make your content stand out from the billion other users currently using the app, whilst allowing you to reach a wider, more targeted audience, with content they are actively interested in and…

Elf on the Shelf shenanigans

Those of you with young children in your life will almost certainly know that as we begin the countdown to Christmas 2020, you may be in store for a visit from one of Santa’s cheeky elves, particularly all the naughty girls and boys amongst our readers (you know who you are!). For those of you…

How the Google algorithm works

If you are anything like the Make Me Local team, you would be lost without having Google readily at your fingertips.  In fact, the average person conducts 3 to 4 searches on Google every single day. Furthermore, Google processes over 3.5 billion searches per day which equates to (on average) over 40,000 search queries every second…

Maintaining staff morale during periods of change

Humans are creatures of habit, and for some, change can be a very unsettling experience, particularly in a work environment where colleagues are already without their home comforts.  During periods of diversification, your co-workers will need a support structure to help ease feelings of isolation and anxiety.  At this present time when most companies are…

Writing a Business Case Study

How do I write a business case study that generates leads?

Real-hand knowledge, working examples and customer endorsements are powerful tools when showcasing your company and encouraging new customers to head your way.  Business case studies are a great way to combine these tools into a structured, informative ‘story’.  In this article, we explore what a case study is and how they help your business.  Plus,…

MML Marketing and camera

Tips on taking photos for social media

If you have some extra time to hand, you may want to use it to update your photo library with some fresh images to use across your social media channels.  Using up-to-date pictures on social media enables you to visually show your followers who you are and what you have to offer rather than just…