With the majority of us using social media far more than we should be, it is important to keep up to date with current social media threats, and practice good cyber security where possible. In doing so, we will help protect our systems, networks and programs from digital attacks and social media fraud. Our social…
That’s right, Google’s had a changeup. Towards the end of 2021, Google rebranded its local listing platform Google My Business (GMB) to Google Business Profile. It’s not just a name change either, there are some significant improvements to how you will manage your Google Business Profile going forward. It’s not the first time Google has…
If you are struggling to find focus while planning your marketing strategy for 2022, the MML team share their insight and tips into some of the main elements of digital marketing that your business might benefit from homing in on over the coming months. Lee’s tip: Ensure your website delivers what you need Your website…
Recently, Toyota made a smart SEO move and officially renamed its GR 86 to GR86 in order for it to be found easier online. Is it really worth the hassle I hear you ask? Well, that simple space between the letters and numbers was causing such a problem with hashtags and search engine optimisation (known…
While our growing team has been a welcome addition for Make Me Local, our growing waste bin has not! We have noticed that the amount of waste generated in the office has almost doubled in the last few months, and while we have always been keen recyclers, we thought we would revise some of the…
For many businesses we work with, their website represents their business online. It is the first impression a customer has of the company and the people within it, and it’s the first place they are able to judge the quality of their products or services. Whether you’re using your website to generate leads, or you’re…
A lot of companies make Google seem way more complicated than it is. Google is just a place where you go to find the answers to your questions. That’s all it is. People think of Google as this complex, algorithmic machine but it’s just tool you use to answer questions. Google presents you with the…
Bounce rate refers to the percentage of visitors to a particular website that leave without taking any action, such as clicking a link, requesting a quote or filling out a contact form, or actually making a purchase (if it’s an ecommerce website). A high Bounce Rate basically refers to those visitors that leave after viewing…
Understanding Google’s algorithm and how it crawls, indexes and ranks trillions of web pages within the few seconds it takes to obtain results for a particular search is mind blowing. Thankfully, understanding the Google search results page is not so complex. We thought we’d summarise the basics, so you know and understand just what you’re…
Simply put, inbound marketing, also commonly referred to as “pull” marketing, is the term used to describe the process of helping potential customers find a company. It’s a promotional strategy used by marketers whose main goal is to “pull” the customer to a product or service. It’s a softer, long game approach that is perfect…
Web design
SEO
Content marketing
Social media
Google Ads
Display and retargeting
Reputation management
Design and print