Local businesses are constantly competing to reach the top of search engine results, so that they can be noticed by potential customers. As a local business targeting specific areas, your top priority should be to rank for key terms relating to your services in each area. This is where location pages can benefit you. You…
The goal of marketing online is to connect a brand with potential customers by using the internet and other forms of digital communication to achieve it. This includes using channels such as social media, email, your website, Search Engine Optimisation (SEO), digital PR, and content marketing to get a brand found online (and loved and…
Social media has fast become something the world can’t live without, and this now extends to businesses. The success of many companies can be impacted by their social media presence, with a social media campaign sometimes making all the difference when it comes to conversions and sales. Within social media, there are an abundance of…
The importance of having great content on a website is often underestimated. It’s easy to think that as long as your website is accurate and lets people know about your services then it’s doing its job properly. But content is such a versatile aspect of a website that there’s always the potential to achieve so…
Never has supporting our peers in the local business world been more important than now. Rising operating costs, a looming recession, and a bank of potential customers that are reluctant to spend, mean it is a worrying time for all. Committing some more time and effort to business networking will not only provide you with…
Have you heard of local SEO? Do you understand its benefits and how it could enhance your business? Working in online marketing with many local businesses, we often find our clients have lots of questions about how to profit from their websites and how to attract their ideal customers in their area. To help answer…
We are well versed in the importance of tweaking rather than slashing digital marketing efforts during a downturn. We have helped hundreds of businesses transform their digital approach and benefit from the generous profit it can generate. However, there is nothing like hearing the facts directly from a customer. We asked Toni Davies from Junk…
Never has there been a better time to support peers in the SME arena. We have seen many of our clients struggle in the last few years – Coronavirus and the uncertainty and disappointment associated with it, took its toll. On top of that, the cost-of-living challenges and the threat of a full-blown recession is…
With purse strings tightening across the UK, the last thing we all need is to fall into the hands of scammers when buying gifts this Christmas. Advances in technology, means we have become more likely to receive spam emails, texts, and phone calls, many of which are scams. Some are identifiable by spelling errors and…
The simple answer here is yes, changing a domain name can impact a website’s SEO if you do not take steps to preserve traffic and communicate the change to search engines and your website visitors. As your company grows or diversifies, you may be considering a rebrand. Alternatively, you may just fancy having a shorter,…
Web design
SEO
Content marketing
Social media
Google Ads
Display and retargeting
Reputation management
Design and print