If you are struggling to find focus while planning your marketing strategy for 2022, the MML team share their insight and tips into some of the main elements of digital marketing that your business might benefit from homing in on over the coming months. Lee’s tip: Ensure your website delivers what you need Your website…
Recently, Toyota made a smart SEO move and officially renamed its GR 86 to GR86 in order for it to be found easier online. Is it really worth the hassle I hear you ask? Well, that simple space between the letters and numbers was causing such a problem with hashtags and search engine optimisation (known…
While our growing team has been a welcome addition for Make Me Local, our growing waste bin has not! We have noticed that the amount of waste generated in the office has almost doubled in the last few months, and while we have always been keen recyclers, we thought we would revise some of the…
For many businesses we work with, their website represents their business online. It is the first impression a customer has of the company and the people within it, and it’s the first place they are able to judge the quality of their products or services. Whether you’re using your website to generate leads, or you’re…
A lot of companies make Google seem way more complicated than it is. Google is just a place where you go to find the answers to your questions. That’s all it is. People think of Google as this complex, algorithmic machine but it’s just tool you use to answer questions. Google presents you with the…
Bounce rate refers to the percentage of visitors to a particular website that leave without taking any action, such as clicking a link, requesting a quote or filling out a contact form, or actually making a purchase (if it’s an ecommerce website). A high Bounce Rate basically refers to those visitors that leave after viewing…
Understanding Google’s algorithm and how it crawls, indexes and ranks trillions of web pages within the few seconds it takes to obtain results for a particular search is mind blowing. Thankfully, understanding the Google search results page is not so complex. We thought we’d summarise the basics, so you know and understand just what you’re…
Simply put, inbound marketing, also commonly referred to as “pull” marketing, is the term used to describe the process of helping potential customers find a company. It’s a promotional strategy used by marketers whose main goal is to “pull” the customer to a product or service. It’s a softer, long game approach that is perfect…
After 16 months working from home and carrying out all meetings via Zoom and MS teams (as a result of the Covid-19 pandemic), the Make Me Local crew could not be happier to be back working in the office again. We have not only missed each other, but we have missed seeing all our clients…
Why is online PR important? Every company has a public image which reflects what people think about them and why people choose to do business with them. A PR savvy company is able to influence their public image in a beneficial way. It enables you to put forward your voice and dictate the conversation rather…
Web design
SEO
Content marketing
Social media
Google Ads
Display and retargeting
Reputation management