13 ways to help customers find you online The saying ‘content is king’ still holds true when it comes to gaining great search rankings and converting page hits into customers. Here’s why… Do you understand the importance of good content? Like, really understand it, and know why we hear sayings like ‘content is king’ when…
With over half of the world’s population online, you have the chance to reach a huge range of customers across the world. Whatever service you provide, it is almost guaranteed that the clients will look online before anywhere else to decide which service provider to use. With this in mind, you can’t afford not to…
Are you running low on inspiration for what you can post to your social media profiles? Why not try a few of these top content ideas that will engage your audience and build trust in your company. 1. Create an opinion piece There’s no better a way to demonstrate your expertise in your industry than…
Social media marketing(SMM) is evolving rapidly, with changes that occur on a daily basis spanning hundreds of different platforms. It’s not difficult to see why many businesses are overwhelmed by the thought of taking social media on. Yet it’s never been more vital to be on social media, and to actively embrace a marketing strategy…
The customer experience had been rocked and revolutionised by social media. 32% of consumers now expect a reply when they contact a company within 30 minutes, and this number increases when complaining, with 42% of consumers demanding a response within 60 minutes. However despite these pretty terrifying timelines on which your brand reputation may rely,…
This is 2017 – no longer are customer relationships formed by one-to-one, in-person communications and personal letters. Yet despite the potential of social media as a tool for relationships, few businesses understand how this marketing medium can be made personable – and even fewer have a concrete plan in place for forming and nurturing customer…
Your website looks beautiful – carefully chosen images, a colour palette that reflects your brand colours, and a nicely styled font. The trouble is, your visitors aren’t converting – those numbers that you see in Google Analytics aren’t translating to products or services purchased, or messages sent through your contact form. At this point, it’s…
They say that “a picture is worth a thousand words”, so what’s a video worth? Videos can be worth a lot more than that! That is why video is one of the most valuable types of media content to emerge over the last 5 – 10 years. Video just has so much more to offer,…
Copywriting is the art of selling or marketing a product or service using text, either in print, or online. Trying to persuade someone you have never met to buy something they can’t touch and that they may have only seen in a picture, can be a challenge, even for experienced copywriters. However, using the right…
Only by measuring the engagement with your social media content will you understand visitor behaviour and get a better appreciation of the results of your marketing across various platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media…
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