Website SEO strategies for 2024: A comprehensive guide

SEO in 2024 is a powerhouse strategy for most business owners, but navigating the digital course with its incessant updates is not for the faint hearted. The demand for online visibility has surged, with SMEs (small to medium-sized enterprises) s increasingly turning to professional SEO agencies to navigate this tricky terrain. According to recent data…

How do I know if I need a new website?

A finely tuned website will not only get you noticed online, bring in more visitors, and make your site a breeze to navigate, but it will also mean higher rankings on Google, more trust from your audience, and a better shot at turning curious clicks into loyal customers. In short, a well optimised website will…

What are location pages for local SEO?

Is your business struggling to show up in Google for nearby towns or areas, even though you work there? You’re not the only one. Many businesses find it challenging to appear outside their immediate location in search results, even when their customers are just a few miles away. If you’ve already invested in SEO, you…

What is it like to work in digital marketing?

The goal of marketing online is to connect a brand with potential customers by using the internet and other forms of digital communication to achieve it. This includes using channels such as social media, email, your website, Search Engine Optimisation (SEO), digital PR, and content marketing to get a brand found online (and loved and…