We hear it more and more…our attention spans are decreasing and decreasing fast. Some figures put it at eight seconds with a recent BBC study looking into the validity of this number. Whatever the figure may ultimately be, the reality is that we are leading increasingly busier lives and for something to be meaningful to…
For most of us, terms such as user experience (UX) and search engine optimisation (SEO) don’t mean much; we often hear them or read about them but as they are not integral to our day-to-day lives we don’t take the time out of our busy days to find out what they really mean. However, these…
User experience is all about optimising a customer’s journey. From the moment a visitor clicks onto your website, they should have a positive experience that leaves them with a good impression. What are the results of a good user experience?
The first rule of web design is know your content. Or at least your content structure. Designing a website without knowing the content is like baking a cake without knowing the ingredients. It could end up flat, tasteless, and with a bit of a soggy bottom.
According to the reports by AdRoll, around 80 percent of marketers ran retargeting ads in the year 2016. The stats are not surprising because as a business owner, there is nothing more frustrating than a potential customer coming to your site, viewing the different sections, and then just disappearing. So, it becomes quite natural and…
In today’s climate, your business doesn’t just need a website; it needs an engaging, captivating well-designed site that meets and exceeds the needs of your customers. First impressions are crucial.
Would have thought that technology would encourage us to talk more? While we believe our devices mean we no longer have to interact with the world, it seems that we are actually becoming more conversational. The difference is, we aren’t having conversations with people, we are conversing with our high-tech equipment. The growth of voice…
Web design is a complex and extensive project. Any web design project is made up of several elements; the wireframe design, followed by the implementation of the plan by a developer that writes the code, the hosting, registering the domain name and of course providing the content in the form of text, images, videos and…
13 ways to help customers find you online The saying ‘content is king’ still holds true when it comes to gaining great search rankings and converting page hits into customers. Here’s why… Do you understand the importance of good content? Like, really understand it, and know why we hear sayings like ‘content is king’ when…
With over half of the world’s population online, you have the chance to reach a huge range of customers across the world. Whatever service you provide, it is almost guaranteed that the clients will look online before anywhere else to decide which service provider to use. With this in mind, you can’t afford not to…
Web design
SEO
Content marketing
Social media
Google Ads
Display and retargeting
Reputation management