Blogging for local businesses
SELLS YOUR BUSINESS
It tells your customers what they need to know, why they should choose you and what action they should take.
We specialise in local marketing strategies, helping your business to be found by people in areas relevant to you. Content is a huge part of your marketing strategy, showing search engines where you are based and helping customers locate you.
Blogging – tapping into
Blogs help you to target longer-tail keywords. These are searches that contain at least three words, and they usually indicate that people want to know something specific. Often, these searches are local as well – people might be searching for something like ‘the best restaurants in Bromley’ or ‘domestic cleaning services in South London’.
Wouldn’t it be great if you could answer the questions your potential customers are asking, and get them onto your website? With our blogs, you can! We ensure our posts are completely relevant to your industry and focus on the topics people are researching. The posts we write will add value for a visitor and make sure you are represented as an authoritative figure in your field.
Blogs also show Google that your content is current and help search engines understand your website – our blogging services are closely tied in to our SEO services.
Our blogging package
We create monthly content for the blog or news section of your website, giving your audience regular updates on your business. We only ever create content that adds value.
When we write your blog posts, this is what we will do:
Look at search volumes. This shows us what your customers are looking for in your area, so we can create content that answers their questions and meets their needs.
Tap into online conversations. We monitor what people are talking about on social media and other platforms, so we can create content that is relevant.
Use what we know about your business. As a client, our team will get to know you, your business, your area and your customers. This allows us to write copy that is a good fit.
Consult with you. We will ask you about industry developments, new products or services, questions that customers often ask and areas you want to target. After all, you are the expert, so we listen to you.
Look at your competitors and other existing content. This allows us to approach your topic from a unique angle, so you can answer more specific questions and stand out from the crowd.
Ad hoc content to support your business
If you need ad hoc content creating, such as a newsletter, a one-off blog post or content for a brochure or catalogue, we can help. As a full service online marketing agency, we have an in-house copywriter who can write content for a range of platforms. Please just ask – we often help our clients out with one-off content pieces.
from your resident copywriter
Meet William, Make Me Local’s Copywriter. He creates all content in house for clients within a rage of fields.
“It’s important your content evolves with your business, showing Google and your potential customers what you are all about. Content is an essential part of marketing and the right content in the right places can do wonders for your business.”
We’re a local business too
We really understand what it’s like to be a small-to-medium-sized local business – because we are one! We are an active part of our community, working with other businesses, supporting charities and getting involved in local networks.
We’re well known in Bromley and the surrounding areas, and will happily work with clients across London and the South East to create local marketing campaigns that make an impact.