If you are looking to target new clients, or even existing ones but in a different and innovative way, then you should be considering a display and re-targeting approach.
What is display marketing?
Display marketing is an easy way of reaching a new audience and of growing and increasing your brand awareness. It enables you to target a marketing campaign across any number of platforms that will get your message out to a new and different audience.
It works by creating advertising displays, such as banner adverts, which are posted on a variety of websites and/or social media sites to target new clients. Depending on your business objectives, this could either be on a very wide platform – such as Google Display Network with a reach of over 2 million websites – or a more targeted campaign across selected web or social media sites with a more specific audience.
If you are launching a new product or service display marketing can also be used as a way of alerting your existing customers to the new offer. Often clients know you for a particular product or service and are a captive and easier to convert audience for new a new offering if they know and trust you – you just need to tell them about it!
For both types of display marketing, the opportunities for conversion are greatly increased leading to new clients, and profits, for your business.