Local SEO Tips For Multiple-Location Businesses

You’ve got multiple locations, a quality service, and a solid reputation — but somehow, only a few of your branches show up on Google when people search locally. Sound familiar? You’re not alone.

Many multi-location businesses face the same challenge: ensuring every branch is visible and ranking in local search. One branch might thrive online, while another barely registers on the map. It’s frustrating, especially when you know your service is spot on across the board.

You might be asking yourself:

• “How do I rank for multiple locations without breaking the bank?”
• “Isn’t local SEO just for one-location businesses?”
• “What if I don’t have the time or resources to manage SEO for all my branches?”

If this sounds like you, the good news is that multi-location SEO doesn’t have to be complicated or overwhelming. With the right strategy and tools, you can optimise your local presence across all your locations without the stress. It’s all about consistency, local targeting, and smart management.

Ready to improve your rankings for every location? Call Make Me Local on 0800 772 0022 or email hello@makemelocal.com, and let’s put your business on the map everywhere it matters.

“More than 50% of consumers search online to find local businesses, but if your multi-location SEO isn’t set up correctly, most branches won’t even appear. Connect with our experts, and we will help you level up your local presence.”

Local SEO Tips When You Have Multiple Locations

Let’s be honest — managing one location is tough enough. But when you’re juggling two, five, or even fifty branches, the complexity grows fast. That’s where Multi-Location SEO comes in. It’s not just about showing up online; it’s about showing up in the right area for the proper search with the correct details.

1. Build The Foundation: NAP Consistency Is Everything

NAP — Name, Address, Phone number — is the backbone of Professional Local SEO. If these three elements don’t match across your website, Google Business Profile, and directories, search engines won’t trust your listings. Even a minor inconsistency (think “Rd” vs “Road”) can hurt your visibility.

• Create a master list of all your branches with correct NAP details.
• Ensure that every listing, profile, and citation matches that data exactly.
• Use a local listing management tool to automate and monitor changes across directories.

Staying consistent builds trust with search engines and customers, essential for higher local rankings.

2. Optimise Every Google Business Profile – Separately

Your Google Business optimisation must treat each location as a standalone branch. One of the biggest mistakes multi-location businesses make? Copy-pasting the same content across every profile. Google wants hyper-relevant local information. That includes:

• A unique, keyword-optimised description for each location
• High-quality photos of each premise
• Specific business hours and services
• Reviews and ratings linked to that particular branch

Check out our blog on the Importance of Google Business Profiles for more tips on making your listings shine.

3. Create Local Landing Pages That Work

Having one “Locations” page with a bullet list of branches no longer cuts it. You need individual location landing pages that are fully optimised for local search.

Think of each page as a mini-site for that branch. It should include:

• Clear NAP information
• Localised service descriptions with keywords
• Embedded Google Maps
• Customer reviews specific to that branch
• Location-specific FAQS or offers

This is also where store locator SEO plays a significant role — helping customers and search engines easily navigate your locations.

4. Build Local Authority With Backlinks And Citations

Google doesn’t rely on your website or business listing — it also looks at what other sites say about you.

To build trust, you need:

• Mentions in local business directories
• Backlinks from local news outlets, blogs, and organisations
• Citations from chambers of commerce or local partnerships

These local signals prove you’re a relevant part of the community — and they’re critical to strong local SEO strategies.

5. Go Hyperlocal: Be The Name In Your Neighbourhood

Don’t just aim to rank for big towns or cities — focus on hyperlocal targeting. This means tailoring your SEO to small districts, postcodes, and landmarks near each branch.

For example, instead of targeting “gym in London,” go for:

• “24-hour gym near Clapham Junction”
• “Personal trainer in Islington N1”

This precision helps you rank better and connects with customers looking for a service in their immediate area.

6. Make Review Management A Local Priority

Reviews influence both rankings and conversions, and they need to be location-specific.

• Ask for reviews using branch-specific links to Google Business
• Encourage staff at each branch to request feedback in person
• Respond to reviews per location — this boosts engagement and trust

A business with 100 reviews spread across 10 branches will consistently outperform one with 100 reviews on just one.

7. Centralise And Automate Your Local Listings

Manually updating listings across 10, 20, or more locations? It’s a nightmare. Plus, mistakes are inevitable.

That’s why Local Listing Management tools are so valuable. Tools like BrightLocal or Yext let you:

• Sync listings across dozens of platforms
• Monitor for incorrect or duplicate listings
• Ensure NAP consistency with just a few clicks

Alternatively, partnering with a Local SEO agency can take this off your plate, giving you back valuable time while protecting your online reputation.

8. Use Data To Fine-Tune Performance

Guesswork won’t cut it. To get the most out of your Local SEO strategy, you need to track metrics by location.

• Google Business impressions and actions (calls, website clicks, directions)
• Local keyword rankings
• Organic traffic to individual landing pages
• Review ratings per branch

These insights will help you spot which locations are underperforming — and fix them before they become a problem.

 

Get Your Local SEO, Boosted By Make Me Local Experts

Managing SEO for one location is a task. Managing it for ten, twenty, or more? That’s a full-time strategy. But with the right systems in place, you can ensure every location shows up where and when it matters.

At Make Me Local, we specialise in helping multi-location businesses improve their local search ranking through smart, scalable, and fully tailored SEO strategies. Our team understands what it takes to stand out in each local area while keeping your brand consistent and strong. Here’s why businesses across the UK choose us:

• Bespoke Local SEO Strategy
• Google Business Optimisation Experts
• Consistent Local Listing Management
• Landing Pages That Convert
• Transparent Reporting & Support

Call us today on 0800 772 0022 or email hello@makemelocal.com to discover how we can help improve your local rankings and drive more customers to every location. Let’s begin your journey to better visibility and higher traffic across all your locations.