Jun32025
Posts-google-listing

Creating engaging posts on your Google Business Profile (GBP) is a powerful way to connect with local customers and enhance your online visibility. These posts allow you to share timely updates, promote offers, showcase new products, and even highlight upcoming events, all directly on your Google listing, where potential customers are already searching for what you offer.

At Make Me Local, we understand how powerful local SEO strategies can be when applied correctly. That’s why we help businesses just like yours make the most of every digital opportunity, including Google Posts. In this updated guide, we’ll walk you through everything you need to know about creating compelling posts on your Google Business Profile. From the types of posts available to expert tips, tools, and best practices, you’ll learn how to turn your GBP into a dynamic, lead-generating machine.

Here’s an updated guide to effectively utilise Google Posts, aligned with our expertise in local SEO and digital marketing.

Call us on 0800 772 0022 or email hello@makemelocal.com to get started. Your customers are ready to talk—let’s make sure the world hears them.

 

“At Make Me Local, we don’t just get your business listed — we make sure it stands out, connects with your ideal customers, and builds trust. With expertly crafted Google Business Profile posts, we help you turn searches into sales and visibility into lasting success.”

 

What Are Google Business Profile Posts?

Google Business Profile Posts are short updates that allow you to share timely information directly on your Google listing. These posts appear in your business profile on Google Search and Maps, providing an opportunity to highlight promotions, events, news, and more. By regularly updating your GBP with relevant posts, you can engage potential customers and keep your audience informed about your business activities.

google-business-profile

 

Why Should You Use GBP Posts?

Utilising GBP posts offers several advantages:

  • Enhanced visibility: Regular posts can improve your presence in local search results.
  • Customer engagement: Sharing updates keeps your audience informed and engaged.
  • Promotional opportunities: Highlighting offers or events can attract new customers.
  • Trust building: Consistent communication fosters trust with your audience.

 

How To Create Posts On Google Business Profile

1. Access Your Google Business Profile

  • Visit Google Business Profile and sign in with your Google account.
  • Select the business listing you wish to manage.

2. Navigate To The Posts Section

  • In your dashboard, click on the ‘Posts’ tab.
  • Click the ‘+’ button to create a new post.

3. Choose The Type Of Post

Google offers several post types:

  • What’s new: Share general updates about your business.
  • Event: Promote upcoming events with dates and details.
  • Offer: Highlight special promotions or discounts.
  • Product: Showcase specific products or services.
  • COVID-19 update: Provide essential health and safety information.

4. Craft Your Post

  • Add media: Include high-quality images or videos to capture attention.
  • Write content: Keep your message clear and concise, focusing on value to the customer.
  • Call to Action: Incorporate a compelling CTA, such as ‘Learn More’, ‘Call Now’, or ‘Book Online’.

5. Publish Your Post

  • Review your content for accuracy and relevance.
  • Click ‘Publish’ to make your post live on your Google Business Profile.

 

Recommended Image Size And Best Practices

To ensure your images display correctly:

  • Optimal size: Use images sized at 1200 x 900 pixels.
  • Safe zone: Keep essential elements within the central area to prevent cropping.
  • Quality: Use high-resolution images that reflect your brand professionally.

 

Tips To Optimise Your GBP Posts

  • Consistency: Post regularly to keep your audience engaged.
  • Relevance: Share content that is timely and pertinent to your audience.
  • Keywords: Incorporate relevant keywords to improve search visibility.
  • Engagement: Encourage interactions by asking questions or prompting actions.

 

Tools And Scheduling Options

Managing posts can be streamlined with scheduling tools:

  • Buffer: Plan and schedule posts across multiple platforms.
  • SocialPilot: Manage and schedule GBP posts efficiently.
  • Post Planner: Discover and schedule engaging content for your audience.

These tools help maintain a consistent posting schedule, ensuring your GBP remains active and engaging.

 

Common Mistakes To Avoid

  • Inconsistent posting: Irregular updates can lead to decreased engagement.
  • Poor quality images: Low-resolution images can detract from your brand’s professionalism.
  • Lack of CTAs: Failing to include clear calls to action can reduce the effectiveness of your posts.
  • Ignoring analytics: Not monitoring post-performance can hinder improvement efforts.

 

Conclusion

Regularly updating your Google Business Profile with well-crafted posts is a vital component of local SEO and customer engagement. By following best practices and utilising available tools, you can enhance your online business visibility and attract more customers.

Need assistance with your digital marketing strategy? Contact Make Me Local at 0800 772 0022 or email hello@makemelocal.com to discover how we can help your business thrive online.

FAQs

What are the types of GBP posts?

Google Business Profile posts include What’s New, Offers, Events, Products, and COVID-19 Updates. At Make Me Local, we help you choose the right type to boost engagement and align with your marketing goals.

How often should I post on my Google listing?

Posting at least once a week helps maintain relevance and visibility. At Make Me Local, we recommend a consistent posting schedule to keep your profile fresh and show Google your business is active and trustworthy.

Can I schedule GBP posts in advance?

Yes, GBP posts can be scheduled using third-party tools. As a Make Me Local client, we can handle your posting calendar, ensuring timely, strategic updates that support your wider SEO and local marketing efforts.

What image size should I use for GBP posts?

Use images sized at 1200 x 900 pixels for best results. At Make Me Local, we design visually optimised content that displays well across all devices and drives attention to your posts.