Tips and tools for start-up success

Tips and tools for start-up success

Start-up owners have a lot to think about when setting up their business. From the original idea, to setting up the business properly, to how they can make get their first clients, how they can keep growing the business, and on to longer term plans such as staffing and expansion plans.

The importance of getting your landing page right

The importance of getting your landing page right

We hear it more and more…our attention spans are decreasing and decreasing fast. Some figures put it at eight seconds with a recent BBC study looking into the validity of this number. Whatever the figure may ultimately be, the reality is that we are leading increasingly busier lives and for something to be meaningful to…

How does user experience (UX) link to SEO

How does user experience (UX) link to SEO?

For most of us, terms such as user experience (UX) and search engine optimisation (SEO) don’t mean much; we often hear them or read about them but as they are not integral to our day-to-day lives we don’t take the time out of our busy days to find out what they really mean. However, these…

How to retarget potential customers

How to retarget potential customers

According to the reports by AdRoll, around 80 percent of marketers ran retargeting ads in the year 2016. The stats are not surprising because as a business owner, there is nothing more frustrating than a potential customer coming to your site, viewing the different sections, and then just disappearing. So, it becomes quite natural and…