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Building a brand that converts customers:
The Shutter Studio
The project overview
- Company: The Shutter Studio
- Location: South East London, Kent, Surrey (showrooms in Bromley, Caterham, and Dulwich)
- Service Focus: Brand transformation and lead generation
- Duration: Ongoing – performance tracked monthly
The brief
The Shutter Studio needed a partner to increase inbound leads for premium shutters and blinds. The goal was clear: attract more high-intent local customers across their target regions, enhance the site’s visibility in search, and build trust through improved UX and design.
With a website recently built by another agency, there was untapped potential—but it wasn’t SEO-ready or conversion-focused.
Some challenges we dealt with during the project
Taking over a website not built for performance
The site looked modern but lacked the technical foundations for SEO success. Many pages had indexing issues, duplicate content, and a weak URL structure that hindered search visibility.
Tough competition in high-end interiors
The shutters and blinds industry is saturated, especially in affluent areas like Bromley and Dulwich, where premium quality is expected and comparison is high.
User journey friction
Despite traffic, users weren’t converting as expected. Cluttered navigation, low-impact CTAs, and unclear content flow meant valuable opportunities were being lost.
Our strategy: Brand-first and customer-focused
We approached the project as a complete digital performance overhaul—building the website into a lead-generation asset. Our work focused on three key areas:
Technical SEO foundation
We got under the hood of the site and fixed structural issues that held the brand back:
- Crawling and indexing errors resolved
- Core Web Vitals improved for faster load times and mobile performance
- Redirect issues and broken links fixed
- Structured data and schema deployed for better search visibility
- Canonicalisation and duplication problems corrected
Ongoing site health:
We conduct comprehensive technical audits quarterly and proactively address emerging issues.
On-page SEO + Conversion optimisation
We didn’t just optimise content—we made it work harder:
- Meta titles, headings, and image alt text were restructured around location-specific and high-intent keywords.
- Content blocks now reflect commercial and informational intent across the full marketing funnel.
- Underperforming content was either updated or redirected.
- NLP keywords and long-tail terms were integrated for AI-driven search visibility.
Conversion upgrades include
- Phone numbers, email prompts, and short contact forms added throughout the site
- Heatmapping informed CTA placement
- Engaging “Get a Quote” and showroom booking prompts placed where they matter most
UX and mobile optimisation
From browsing to booking, we redefined the user journey:
- Simplified layout that highlights services, products, and CTAs
- Improved mobile navigation and faster page load across all devices
- Clearer service area messaging to target users in Bromley, Dulwich, and Caterham
- Visual hierarchy is fine-tuned to let product imagery shine
Build a brand that sells, not just shows off
Contact us at hello@makemelocal.com or call 0800 772 0022 to discuss how your website could become your most valuable sales tool.
Why our overhaul strategy worked for The Shutter Studio
By combining SEO clarity, conversion power, and a seamless user journey, The Shutter Studio began attracting and converting the kind of customers they were aiming for—people ready to buy, not just browse.
Taking over from an agency that focused on appearance, we added the depth and performance needed to turn clicks into clients.
Your digital overhaul starts with us!
Complete the contact form to book a free consultation with our experts. You can also reach out by emailing hello@makemelocal.com or calling 0800 772 0022.
