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A complete online revamp, driving bookings into 2027:
Oakley House
Project overview
- Company: Oakley House
- Location: Bromley, Kent, and South East London
- Service Focus: Website redesign and lead generation
- Duration: Ongoing (with measured performance from March 2024 onwards)
The challenge: Turning a traditional venue into a digital booking powerhouse
Oakley House had the local charm, space, and a team ready for service. The only thing lacking? An outdated online presence led to a fall in bookings and a lack of interest in converting into action. With the increasing demand for online research and digital bookings in the events space, it was time to elevate the online experience to the same standard as the physical one.
The client’s primary objective was clear: increase bookings for weddings and event hire across Bromley and North Kent. However, in a competitive venue market, we needed to do more than drive traffic—we had to deliver a compelling digital experience that converted.
How did we deliver results
that focused on long-term bookings?
We approached the Oakley House project from three performance-led angles:
Website redesign that inspires confidence
First impressions matter a lot—especially when you are searching for a venue for weddings, celebrations, and more. We created a completely redesigned website that reflects Oakley House’s premium appeal.
- Full rebrand using high-quality imagery and a modern layout
- Enhanced service pages to showcase the breadth of event hire options
- Clear, intuitive navigation tailored to different user journeys (wedding, corporate, parties)
- Hero imagery and callouts are designed to evoke trust and professionalism
The design wasn’t just visual; it was a planned strategic move crafted to lead users toward enquiry.
CRO that turns browsing into bookings
A good website looks excellent. A great website converts. Now, it was time to implement conversion-focused improvements across the site:
- Trust signals like testimonials, reviews, and accreditations are added throughout
- Clear CTAs above the fold on all key pages
- Streamlined enquiry forms with reduced friction
The result? Hundreds of high-value enquiries through forms, calls, and emails—plus a bookings calendar filling up years in advance.
Mobile optimisation for the users on the go
Most users were landing on the Oakley House website via mobile and bouncing. We fixed that. How? Let’s have a look:
- Mobile-first design ensures images and CTAs scale perfectly on all devices
- Improved load times and Core Web Vitals performance
- Simplified mobile navigation so users could browse and enquire with ease
- Tap-to-call and click-to-email functionality across mobile pages
Now, whether visitors arrive on the site from social media, organic search, or direct traffic, the mobile experience supports conversions just as well as the desktop experience.
Let’s transform your online presence
Whether you’re looking to increase bookings, generate leads, or build trust, we can create a digital experience that delivers results. Contact 0800 772 0022 or email hello@makemelocal.com.
The results: fully booked and future-ready
- 492 Forms Submitted (Mar–Dec 2024)
- 313 Calls
- 114 Emails
- Consistent top rankings for:
- Wedding Venues Bromley
- Venue Hire Bromley
- Halls for Hire in Bromley
- Venue Hire Kent
- Booking calendar filled through 2025, 2026—and now into 2027
Why our approach worked
Our combination of a full-scale redesign, CRO enhancements, and mobile UX improvements helped Oakley House become the go-to venue in Bromley. With intelligent SEO techniques winning half the battle and a website that converts like a machine, success is inevitable.
With bookings confirmed well into 2027, this case study demonstrates that digital transformation isn’t just about visibility—it’s about creating an experience that feels effortless, professional, and trustworthy.
Ready to build a website that converts like clockwork?
Let’s talk about your business goals. Call us at 0800 772 0022, email hello@makemelocal.com, or complete our contact form, and we’ll get back to you.
