Want to make it easier for people to find your business online? We can help, by optimising your website to enhance its performance on search engine results pages (SERPs). SEO is sometimes called natural or organic search, because you don’t pay for ads – it’s about creating a site that becomes visible through its own merit.
SEO is one of the most sophisticated marketing techniques you can use, because:
- It gives you an interested audience. The people who find your site using search engines are actively looking for your products and services.
- You can get more traffic. Organic search helps get people onto your website, so you can show them why they should choose you.
- There is so much potential. 89% of UK adults have recently used the internet – SEO gives you masses of opportunity to find new customers. (Source: Office for National Statistics)
We could talk backlinks, Pigeon updates and domain authority, but we are committed to a no-jargon approach. As our client, what you need to know is that we are doing a good job.
And we let our results speak for themselves.
Optimising for local search
Local search has enormous potential for small businesses. By targeting local search terms,
you make sure people know you are there when they need a local business the most.
What is local search?
It’s a search that is made using a search engine that contains a location, for example, ‘restaurants in Bromley’.
Local search is great for small businesses wanting more customers. 4 in 5 consumers conduct local searches on search engines – wouldn’t it be great if they could find your business?
People who perform local searches are often in the area and can come along to visit your business. 56% of the people Googling whilst on the go are performing local searches.
…And they DO come and visit your business! 50% of people carrying out local searches with a Smartphone visit a store within a day of their search!
People who search local are more ready to make a quick purchase. 18% of people performing a local search made a purchase within a day, compared to 7% of people performing non-local searches. With a local search strategy, a portion of those sales could be yours.
Target the right people. Make a name for yourself in your locality. Choose a local search strategy.
People are searching in
Local search terms can help people find you via:
Google and other search engines
…And soon it’ll be through services like Google Home, Alexa and Siri
How does SEO work?
To understand SEO, you need to understand a little bit about Google. Search engines work like filing cabinets, storing information about websites and putting it into folders. This means that when someone searches, Google can find something within the filing cabinet that is relevant for them. SEO tells Google what a website is about and helps give it authority, so Google will put it in the right filing cabinet drawers and show it to the right people.
How do we build a
successful SEO campaign?
SEO goes hand in hand with a website design and build project. We make sure your website is built to the latest best practices, and then we can help market it with continued on site and off site optimisation once it goes live.
When designing an SEO strategy, we will:
Carry out keyword research
For example, if you’re a local restaurant, we will look into searches like ‘restaurant in Bromley’ to identify search volume and analyse the competition. There’s no point ranking number one for a term if no-one is searching for it!
Optimise your site
This is an ongoing process that involves technical processes, content creation and link building exercises. Optimisation gains momentum over time, making your website more visible.
Help generate leads
People searching for your product are in your market, either ready to buy or seriously considering it. Once people find your business, we give them a great user experience so they’re more likely to get in touch, request a quote or buy.
An SEO campaign will generally take 6 months+ to begin working effectively. It takes time for Google to index your whole site and begin trusting your content. But given time, hard work and the right SEO tactics, the relationship between your website and Google will blossom.
from your local, friendly SEO expert
Meet Stephen, Head of Search at Make Me Local. He is responsible for optimising your website to help make it more visible to your customers.
“SEO is as much about user experience as it is about optimising content for search engines. If people like your website and it is easy for them to use, then chances are, Google will like it too. SEO isn’t magical or mysterious – it is about making sure you have a brilliant website that ticks all the boxes for people AND search engines.”
We’re a local business too
We really understand what it’s like to be a small-to-medium-sized local business – because we are one! We are an active part of our community, working with other businesses, supporting charities and getting involved in local networks.
We’re well known in Bromley and the surrounding areas, and will happily work with clients across London and the South East to create local marketing campaigns that make an impact.