What is your full business address, for us to use on your website?
What is the best way for us to contact you?
What tone and style do you think best suits your company?
(Conversational, friendly, formal, professional, etc.)
Which words best describe the values of your company?
(Trustworthy, reliable, innovative, etc.)
When was the business established / how much experience do you have in total?
What did you set out to achieve when you started the company? Does this still stand and how does this benefit your customers?
How does your experience improve the way you work compared to your competitors?
(i.e. you can see potential issues before they happen and proactively resolve them)
What do you love about what you do / What are you brilliant at? How do your customers benefit from this?
Why would I choose you over one of your competitors? How are you different?
What do your customers normally find frustrating dealing with your type of business?
(i.e. what do they say to you when they are talking about their bad experiences with other companies, then how are you different? )
What % of your work comes from repeat customers or recommendation? Why do you think this is?
When someone contacts you about your services, what is their experience?
(e.g. contact straight away, written, fixed price quote within 24 hours, no deposit, payment on completion, appointment within 24 hours)
What guarantees do you offer? why do you offer them and how does this benefit your customers?
What accreditations / qualifications do you hold?
What insurances do you hold?
What geographical area do you want to work within?
Who are your competitors?
(websites for research)
Who are your target audience?
Do you have many repeat or long-standing customers?
Who will be reading this content?
(e.g. age range, male / female / both, homeowners, do they shop in Asda, Tesco or Waitrose?)
What do you like about your current website?
What do you dislike about your current website?
What do you want someone to do when they land on your website?
(make enquiry online, find the phone number to call, gain more information on the services, etc.)
Do you get people asking you questions or specific information that we can answer on your website for you?
When someone completes a form, what information would you like / need?
What colours do you like to use with your branding?
Photography – what type of images shall we look to capture? (if having photography)