Abbie Copeman

As one of our Account Managers, Abbie has a pivotal role in maintaining our relationships with clients and ensuring their satisfaction with the service we provide. Creating reports and gathering data and insights, Abbie will offer you the information you need to see the digital progress of your business.

With the information Abbie has and in conversations with you, she will also be able to identify opportunities that could help your business progress even further. Proposing digital initiatives as well as monitoring the growth of your company, Abbie has an important skillset, and is confident in building positive relationships with clients.

Abbie’s quickfire questions

What’s your job in a nutshell?

I serve as the main point of contact and work closely with clients to understand their business goals, help them develop strategies to generate results and analyse performance to identify opportunities for improvement.

Tell me some of the most important things about your job role. What do you need to be good at?

Being organised, analytical and creative are extremely important. I need to understand data, communicate and interpret insights, and support the generation of ideas to improve results.

Give me two or three pieces of wisdom about your role. What is particularly important?

Listen more than you speak. Adopt a growth mindset. Build trust and reliability with clients.

Which Make Me Local value is most applicable to your role?

Always Accountable. Ensuring we are delivering consistent, high-quality work and results for clients is critical.

How did you get into your industry? What interests you about it?

I got into digital marketing because I’ve always been fascinated by how the digital world can be utilised creatively to connect with people and drive real business results. The constantly evolving nature of the industry appealed to me – there are always new strategies to test, platforms to explore, and ways to engage audiences. Seeing the direct correlations between the work we do and the impact on site traffic, leads generated, and revenue growth is really rewarding.

Describe yourself in 3 words.

Analytical, empathetic, creative.

Tell us something we won’t know about you (or more things, if you can)!

  • I’m a huge horror film fan.
  • I’m terrified of needles, but a big tattoo collector (it’s a love hate relationship).
  • I love interior design; I’ve completed two house renovations so far!

Never have I ever…

Watched any of The Lord of the Rings films or any episodes of Friends.