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Local SEO success for roofers in Bromley: McColloch Roofing
The project overview
- Company: McColloch Roofing
- Location: Bromley & West Wickham
- Service Focus: Lead generation
- Duration: Year-on-year performance – 2023 to 2024
The challenge: A website that wasn’t bringing leads
Our client had a clear goal from the very beginning—more quality leads through organic search. As a well-established, family-run roofing company in West Wickham, McColloch Roofing already had a strong reputation. Unfortunately, the enquiries didn’t reflect that.
He wanted to increase visibility across Bromley and West Wickham without relying on ads. That meant making the website work harder and climbing the ranks in local search through strategic SEO.
What we were up against: The issues that required solving
Roofing is a highly competitive service, especially in the Bromley area. The company wasn’t the only one investing heavily in SEO to bring local leads. Hence, we had to go deeper, be more consistent, and keep a strong focus on long-term growth.
Moreover, unlike paid ads, SEO results don’t happen overnight. But by staying patient, consistent, and strategic, the impact started to compound.
What we did: Our approach
We kicked off by diving into the site’s current performance and mapping out a plan that prioritised local impact and long-term results. Here is a list of things we focused on:
Website audit and CRO
We identified gaps in conversion opportunities and added clear, action-driven CTAs across key pages, focusing on roofing services in Bromley and West Wickham.
Local SEO strategy
We enhanced location-specific pages, ensuring each reflected search intent and gave users precisely what they were looking for.
This included optimising for key phrases like ‘roofers in Bromley’, ‘roofing contractors in West Wickham’, and ‘a trusted roofing company near me’.
Link building
To build trust with Google and increase visibility, we secured high-quality backlinks and aligned the content strategy with what local users were searching for.
SEO-driven content
Finally, behind the scenes, we implemented clean SEO structures and optimised content with naturally placed keywords, while boosting the authority of key pages with internal links and fresh, relevant content.
The results (year on year: 2023 – 2024)
Landing pages:
- Organic sessions – +42.6%
- Active users – +44.9%
- Key events (Call/Form Completion) – +157.5%
Location pages:
- Organic sessions – +87.5%
- Active users – +53.3%
- Key events (Call/Form Completion) – +226.1%
Phone numbers:
- Increased clicks by 231.1%
Enquiry forms:
- 2023 – 153
- 2024 – 355
That’s a 132% increase in form completions
What made the difference: A word from our client
“I’ve been working with Make Me Local for a few years now, and honestly, it’s been a real a real success for my business. It’s made me so much more aware of how Google works, and the growth we’ve seen has been incredible. I have regular catch-ups with my account manager every quarter, and I’m always amazed at the results. In fact, we’ve had a 132% increase in form completions in just two years!
If you’re in the trades and want to grow your business, you’d be naive not to work with a company like this. The results speak for themselves when you get your online presence right and work with the right people”.
Tim McColloch, McColloch Roofing
What more results like this for your company?
We specialise in SEO and CRO strategies that drive measurable ROI for local service businesses. Let’s talk at 0800 772 0022 or email hello@makemelocal.com.
What made the strategy work: The success formula
We didn’t just focus on traffic; we ensured traffic turned into tangible leads. From on-page optimisation to seamless CTAs, everything was crafted to support conversions.
Thanks to our team specialising in local SEO for service businesses, we knew exactly where to push and when to hold steady. For McColloch Roofing, that meant visibility where it mattered most—Bromley and West Wickham—and a website designed to convert interest into action.
Ready to dominate the local search?
Whether you’re based in Bromley, Beckenham, or further afield, we’ll build a strategy that works for your market.
Chat with our experts today at hello@makemelocal.com, call 0800 772 0022, or fill out the form for a quick and FREE consultation!
