Rachel
Account Strategist

I connect a client’s business goals with the work we deliver. That means understanding what success looks like, shaping the strategy, keeping everyone aligned and making sure the client can see the value behind the activity.

Listening properly is a large part of it: understanding the client’s business, asking useful questions and spotting what has not been said. I need to turn data and detail into clear priorities, manage expectations honestly, keep projects moving and challenge a client when it will help them get a better result.

Outcome-focused. An Account Strategist has to keep the client’s real business goals at the centre of the strategy and make sure the work leads to results that matter, rather than activity for activity’s sake.

I was drawn into digital marketing through my love of writing and my curiosity about why some messages connect while others disappear into the void. That grew into a broader interest in SEO, strategy and client relationships. I like the mix of creativity and evidence, and the fact that search never sits still for very long.

Curious, conscientious and empathetic.

Watched an episode of Love Island.