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Digital Marketing Glossary and FAQs for Business Owners

Created as a reference resource by Make Me Local

If you've ever nodded along to terms like SEO, domain authority, or "the algorithm" while quietly wondering what they actually mean, you're not alone.

This page is Make Me Local's digital marketing jargon decoder and FAQs hub, built specifically for business owners. Each entry explains what a term actually means, why it matters in practice, and how it affects real business decisions.

Use it as a translator when jargon gets thrown around, a sense-check when reviewing advice or reports, or a confidence boost when you want to understand what's really going on behind the scenes.

A/B Testing and General Concepts

Search Engines and Algorithms

Google Business Profile (GBP) / Google My Business (GMB)

Local SEO and Maps

Content and SEO Strategy

Modern Search Myths and Strategy

Social Media and Your Website

Voice Search for Local Businesses

The Role of AI and Answers

Blog Content Strategy

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