Oliver is Head of Search & Delivery at Make Me Local, where he is responsible for how search-led growth is designed, delivered, and scaled across the agency. With over 15 years’ experience in SEO and digital marketing leadership, Oliver specialises in turning complex online activity into clear, outcome-driven strategies that focus on what matters most to clients: enquiries, leads, and commercial impact.
In his role, Oliver owns search strategy, delivery frameworks, quality standards, and the integration of SEO, content, authority, and AI-driven efficiency. He is passionate about building systems that create consistency without sacrificing expertise, and about ensuring clients understand not just what is being done, but why. At the heart of his approach is a simple principle: doing the right thing for clients, even when that means challenging assumptions, legacy tactics, or short-term thinking.
Strategy without ownership quickly becomes busywork.
Delivery should always serve a clear goal — if the goal isn’t obvious, the work probably isn’t right.
AI is a powerful efficiency tool, but judgment, accountability, and trust must always remain human.
