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Jerry
Sales Director

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As Sales Director at Make Me Local, Jerry helps businesses plan and invest in search-led website projects that are designed to achieve genuine commercial results. Working closely with clients, he takes complex or uncertain project briefs and turns them into clear, practical strategies that align with their business goals.

With a background in consultative sales and growth, Jerry believes in honest advice and building long-term relationships. His approach is straightforward, client-focused and rooted in recommending the right solution rather than the biggest one. Whether that means simplifying a project, challenging assumptions or refining a strategy, his priority is always helping clients make confident decisions and build websites that continue delivering value long after launch.

Jerry's Quickfire Questions

Helping clients make confident decisions and build search-led websites that genuinely deliver.

Understanding what's happening within a client's business, turning that into a clear plan and advising them towards the best commercial outcome. It's also important to have the confidence to challenge assumptions, manage expectations and keep every conversation honest and human.

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    Clarity beats cleverness. If the client can’t repeat back what we’re doing and why, the plan isn’t clear enough yet.

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    Sell the right thing, not the biggest thing. Long-term trust (and results) come from recommending what will work, even when it’s the simpler option.

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    Compounding matters – consistent delivery of results that work, over a big fancy strategy, will win out every time.

Transparency and Outcome-Focused. If I've made a mistake, I'll always own it because being honest is the best way to achieve the right outcome for the client.

I’ve got a long history in sales – though I fell into it by accident! My degree was Psychology so I’m fascinated by Sales and Buyer Psychology and how you can use that to sell ethically. This means that I’m also interested by buyer behaviour and how it changes based on environment. This has changed hugely in terms of search and how people use the internet, so when the opportunity arose at Make Me Local, I jumped at the chance as I could apply this interest to my day-to-day – and I can basically talk to clients about something that fascinates me!

Driven, personable, honest.

I'm a semi-professional classical singer (tenor) and a semi-amateur trombonist.

Been to Ibiza – and I fear I'm now too old!