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Fatima
Account Strategist

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Fatima is an Account Strategist who plays a key role in driving the strategic direction of client accounts, using data-led insights from tools like GSC, GA4 and Ahrefs to identify exactly what’s driving, or holding back, a business’s digital growth.

With eight years of experience across SEO and content strategy in media, iGaming, publishing and e-commerce, Fatima takes a rigorous, evidence-first approach, testing every possible explanation before recommending a course of action. Beyond diagnosing what’s working, she identifies genuine opportunities for growth, prioritising the actions that matter most for each business and communicating clearly and honestly throughout.

Fatima's Quickfire Questions

I help local businesses actually get found by the customers who are ready to buy from them, not just get more traffic for traffic’s sake.

Reading data properly rather than assuming, prioritising high impact from low impact when everything feels urgent, and explaining technical findings to clients in plain language they can act on.

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    Traffic isn’t the goal, leads are.

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    What the client tells you is data too. Don’t ignore it just because it’s not on a spreadsheet.

Delivering Results That Matter and being outcome focused for the client. It’s not about traffic for the sake of traffic, it’s about identifying what actually moves the needle for a client’s business and proving it with real data.

I got into digital marketing through an internship that came about via copywriting partnerships during university. That led me into a role as a Brand Communications Executive at a marketing consultancy, which is where I realised I wanted to work with brands directly and help their vision materialise.

What’s kept me hooked for eight years is the client relationships. Building a strategy and roadmap from a goal and watching the results manifest is genuinely rewarding, and I love getting to know the clients and their stories along the way. Making them happy is a real perk of the job.

I actually made a deliberate pivot away from my original background in nutritional science to pursue this path and went on to work across other agencies and freelance accounts before joining Make Me Local.

Curious. Disciplined. Empathetic.

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    I’m big into strength training and lifting. My lifts probably put me in the top percentile of women worldwide, but I love it for the discipline and fun more than anything!

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    I read 80+ books a year on average.

Watched Star Wars.