How Google Ads Turns Searches Into Enquiries
A Customer Searches
Someone searches Google for a service your business provides.
Your Advert Appears
A targeted advert introduces your business while the potential customer is actively looking for that service.
They Visit Your Website
The advert directs them to a relevant page explaining your service and why they should choose you.
You Receive an Enquiry
Tracking helps show which adverts and searches are generating calls and completed forms.
![Reach Customers When,[object Object], They Are Ready to Act](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fing1.2c5d0c44.png&w=2048&q=75&dpl=dpl_2P3YqAN4Yn4sWQunqaAzP7HuCXoF)
Reach Customers When
They Are Ready to Act
Google Ads can place your business in front of people searching for the services you provide. Because you pay for each click, targeting the right searches matters.
Poor targeting, weak adverts, ineffective landing pages or inaccurate tracking can quickly waste your budget. We manage the journey from search to enquiry, focusing investment on the activity most likely to produce valuable opportunities.
Using PPC While It Made Commercial Sense - Junk Taxi
PPC generated enquiries for Junk Taxi while its organic search visibility was developing. As SEO became more cost-effective, we gradually reduced its Google Ads spend.
Rather than continuing to recommend a larger advertising budget, we shifted investment towards the channel delivering better value.
This case study demonstrates how PPC and SEO were adjusted together. Results vary according to each business, market and wider strategy.
Why Businesses
Choose Make Me Local
Successful PPC starts with understanding your business, not simply increasing your budget.
Read more about who we are
Business Before Budget
We do not recommend increasing advertising spend unless the available evidence supports it.
The Whole Journey Considered
We consider the search, advert, landing page and enquiry process, not the Google Ads account in isolation.
Clear Performance Information
You'll understand what your campaigns are producing, what has changed and where we recommend focusing next.
Every PPC Campaign Includes
Every business has different goals, but every PPC campaign we manage is built on the same foundations:
A tailored Google Ads strategy aligned with your business goals
Keyword research focused on high-intent searches
Compelling advert copy designed to increase enquiries
Accurate conversion tracking so you know what's working
Ongoing optimisation to improve ROI and reduce wasted spend
Regular performance reviews with clear, jargon-free updates
![The Right Marketing,[object Object], Mix for Your Business](/_next/static/media/ing4.6c2452ab.svg?dpl=dpl_2P3YqAN4Yn4sWQunqaAzP7HuCXoF)
The Right Marketing
Mix for Your Business
Not every business needs to invest more in Google Ads. Sometimes improving your website, strengthening your SEO or building customer trust through reviews will deliver a better return.
That's why we look at your marketing as a whole. We'll recommend the channels that make the biggest difference to your business, even if that means spending less on PPC.
Ready to Make More of Your
Advertising Budget?
Whether you're launching your first campaign, looking for a second opinion or trying to improve an underperforming account, we'll help you make smarter decisions with your marketing budget. Call 0800 772 0022 or email hello@makemelocal.com to talk to our team of experts.