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Alin Schmidt
Digital Marketing Executive

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As a Digital Marketing Executive, Alin manages and optimises SEO and digital performance across key accounts, focusing on organic growth, CRO, and measurable results. She collaborates with account managers, designers, and developers to deliver website improvements, campaigns, and optimised user experiences.

Alin works closely with internal teams to translate data insights from GA4, GSC, and other analytics tools into actionable strategies that improve visibility, engagement, and conversions. She identifies optimisation opportunities, supports technical and on-page SEO initiatives, and ensures website updates and campaigns align with both search performance and user experience goals.

Outside of performance dashboards and testing plans, Alin enjoys painting and sharing her work at @thingsnthangs. She describes herself as collaborative, resourceful, and adaptable, and brings that same energy to helping clients achieve sustainable, long-term improvements through ongoing optimisation.

Alin's Quickfire Questions

I turn data insights into practical website and search optimisations that help clients improve visibility, enhance user experience, and drive measurable business growth.

A combination of performance analysis, cross-functional collaboration, and digital marketing expertise is key to improving search performance and user experience for clients.

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    Always let data guide decisions, but combine it with an understanding of user behaviour and business goals.

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    The best results for clients come from websites or campaigns that genuinely solve user needs.

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    Sustainable results for clients are achieved through ongoing optimisation, testing, and data-led improvements.

Outcome-focused is particularly relevant to my role as it involves driving meaningful and measurable results for clients.

My career in digital marketing began in 2017 as a Sales and Marketing Coordinator, where I was first exposed to the world of online marketing and how digital channels drive enquiries, engagement, and measurable results. I then moved into a range of marketing roles across different industries, including creative and retail, mobile applications, fintech, etc., which allowed me to build a broad, performance-led skill set and adapt my approach to different audiences and business goals.

Collaborative, resourceful, adaptable.

I enjoy painting — check out my art at @thingsnthangs.

woken up at 5am to watch a sunrise by choice.