How To Use Social Media As A Customer Service Platform 2

How to use social media as a customer service platform

The customer experience had been rocked and revolutionised by social media. 32% of consumers now expect a reply when they contact a company within 30 minutes, and this number increases when complaining, with 42% of consumers demanding a response within 60 minutes. However despite these pretty terrifying timelines on which your brand reputation may rely,…

How To Use Social Media To Form Customer Relationships

How to use social media to form customer relationships

This is 2017 – no longer are customer relationships formed by one-to-one, in-person communications and personal letters. Yet despite the potential of social media as a tool for relationships, few businesses understand how this marketing medium can be made personable – and even fewer have a concrete plan in place for forming and nurturing customer…