Measuring the impact of social media

Only by measuring the engagement with your social media content will you understand visitor behaviour and get a better appreciation of the results of your marketing across various platforms. The problem is that visitor numbers alone, or even profitability, does not necessarily indicate if your social media strategy is working well and which social media…

Make Me Local, Kent

Responsive web design explained

The first website to use responsive web design (RWD) was launched in 2001 and American web designer and author Ethan Marcotte coined the term ‘responsive web design’ in 2010. Responsive web design is the solution to a problem that web designers struggled with for a long time. The problem arose because of the complexities involved…

Make Me Local, Kent

The secret to successful business blogging

Now more than ever before businesses need to master the art of business blogging! So why are so many businesses reluctant to unleash the benefits of blogging? The objections people have to adding a business blog to their website include: 1. Not being sure if and how a blog will help them; 2. They don’t…