At Make Me Local, we do things a little differently. When we build you a new website, we create all the content to fill it, and it’s all included in the price you pay. Other agencies may either charge a premium for content or ask you to provide it – not us. This means that:
- Your content is written by a professional writer who understands how to write for your online audience.
- You save yourself time and money, because you don’t have to write your own content or pay extra for it to be written.
- Your content is written for people and search engines, helping people find you and keeping them on your site once they arrive.
Your website consists of two main components – the design and the content. The two work together for the best chance of ultimate internet marketing success. This is why your content needs to be good:
It showcases your brand
We have an in-depth meeting to discuss your business, where we establish the right tone of voice for your content.
Your website will be Google friendly
Our copywriter creates optimised content so search engines understand what you’re all about.
Visitors need to understand your offering
We write clear, concise copy that fully explains your services – without any waffle.
It shapes a visitor’s journey
People on your site will be guided through it by the content. They will be told which actions to take and where, helping you gain new enquiries.
Good content makes you stand out
The internet is overloaded with content that is incorrect, low quality and poorly written. Our websites will instantly make you noticeable – for the right reasons.
If your website is an art gallery, then your content is the artwork. The website is there to house it and to frame it, but the content gets people’s attention – and keeps it
How do we ensure your content is
right for your business?
We invite you to a content meeting to discuss you, your business and your brand in detail.
We use what we have learnt to create compelling copy for your new website.
We send the content to you for review. Make as many changes as you like.
We make your content changes and send it back to you for approval.
Your content goes onto your new website and you receive your fully functioning site to review.
It’s important to keep your content fresh – Google needs to know your site is being updated, and your customers need to know the latest information. We offer an enhanced content package once your website goes live, and we can provide ad-hoc content like newsletters as well.
from your resident copywriter
Meet Laura, Make Me Local’s Copywriter. She will create all the content for your new website, and can write you targeted blog posts as part of our Enhanced Content package.
Content simply HAS to be right – for people and for search engines. Your spelling and grammar needs to be perfect, and your content has to be structured in way that will look good on screen and that will make sense to Google. It’s a tricky balance to strike. This is why my job is important – you need content that will do your beautiful new website justice. I work with you and the team to make sure your copy suits your business.
We’re a local business too
We really understand what it’s like to be a small-to-medium-sized local business – because we are one! We are an active part of our community, working with other businesses, supporting charities and getting involved in local networks.
We’re well known in Bromley and the surrounding areas, and will happily work with clients across London and the South East to create local marketing campaigns that make an impact.